[03/16/07 - 07:03 PM]
Quick Take for Thursday, March 15, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, March 15.

[via press release from ABC]

Quick Take for Thursday, March 15, 2007 (Based on Fast Affiliate Ratings)

ABC Wins Thursday Night, Leading its Closest Competition By More Than 6 Million Viewers and by 71% in Adults 18-49

ABC�s �Ugly Betty� Takes Second at 8pm in Viewers and Young Adults, While Ranking No. 1 During the Hour Across Each of the Key Women Demographics

The No. 1 TV Program on Thursday, ABC�s �Grey�s Anatomy� Leads its Nearest Time Period Competition by 11.6 Million Viewers and by 132% in Adults 18-49

Exhibiting the Best-Ever Retention of �Grey�s� Original Lead-in, ABC�s Debut of �October Road� Wins its Slot, Beating NBC�s Debut of �Raines� by Wide Margins

ABC�s �October Road� is TV�s Third-Highest-Rated Scripted Series Premiere Of the Season in Adults 18-49 and the No. 1 Scripted Opener with Women 18-34

�October Road� is ABC�s Best Thursday Scripted Debut in 13 Years in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC delivered a dominant Thursday night victory, beating its closest competition during prime by over 6 million viewers (15.8 million vs. 9.6 million � CBS� time period based affiliate average) and by 71% in Adults 18-49 (6.0/16 vs. 3.5/9 � Fox and CBS tied).

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s freshman �Ugly Betty� took a solid second place in the 8 o�clock hour among Total Viewers (10.8 million) and Adults 18-49 (3.4/10), while ranking No. 1 across each of the key women demographics: W18-34 (4.7/14), W18-49 (5.0/13-tie) and W25-54 (5.7/14).

� Rallying against the impact from the changeover to Daylight Savings Time this week, �Ugly Betty� saw its audience swell by 1.6 million viewers (10.0 million to 11.6 million) and by 23% in Adults 18-49 (3.1/9 to 3.8/10) from its first half-hour to its second half-hour.

�Grey�s Anatomy� (9:00-10:00 p.m.)

Thursday�s No. 1 TV program in viewers and young adults, ABC's �Grey's Anatomy� overshadowed its competition at 9:00 p.m. �Grey�s� outperformed second-place CBS� preliminary �fast affiliate� average for NCAA coverage in the hour by 11.6 million viewers (22.4 million vs. 10.7 million) and by 132% in Adults 18-49 (8.8/22 vs. 3.8/9).

�October Road� (10:00-11:00 p.m.)

ABC�s series debut of �October Road� won Thursday�s 10 o�clock hour, beating the series opener of NBC�s �Raines� by 4.0 million viewers (14.3 million vs. 10.3 million) and by 100% in Adults 18-49 (5.8/16 vs. 2.9/8). The new drama exhibited the best-ever audience retention for a show coming out of an original �Grey�s.�

� �October Road� stands as the third-highest-rated scripted series debut on TV this season in Adults 18-49, behind only ABC�s �Brothers & Sisters� (6.0/15 on 9/24/06) and NBC�s �Heroes� (5.9/14 on 9/25/06), respectively. Capitalizing on its lead-in, �October Road� is TV�s No. 1 scripted series opener of this season among Women 18-34 (8.1/23).

� Among Adults 18-49, �October Road� delivered ABC's highest-rated Thursday night scripted series debut in 13 years � since 3/3/94.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 3/15/07.

  [march 2007]  


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