or


[03/20/07 - 10:41 PM]
AMC Builds Innovative Programming Package to Modernize Western Genre
AMC spins the numbers for the week of March 12-18.

[via press release from AMC]

AMC Builds Innovative Programming Package to Modernize Western Genre

Network's 'Cowboys' Stunt Lassos Top Ten Results and Creatively Reintroduces Iconic Films to New Viewers

Weekend Delivers 8 Titles with Over 1.00 HH Rating in Prime

New York, NY, March 20, 2007 - AMC announced today stellar results from its weekend programming stunt created by the network to celebrate Cowboys - both classic and contemporary - with unique packaging and targeted marketing tactics. The stunt, which aired March 17-18, included eight titles that delivered over a 1.00 HH Rtg, including Open Range (Sat 8p; 1.58 Rtg) and The Quick and the Dead (Sun 8p - 1.53 Rtg), both of which ranked in the Top 10 among all movie telecasts on basic cable in prime for the week. AMC also ranked #8 in delivery (248) on Men 25-54 for the weekend, among all basic cable nets. The network's Cowboys stunt highlighted eight Hollywood icons who lived by their own code: John Wayne, Clint Eastwood, James Dean, Robert Redford, Ronald Reagan, Robert Duvall, Kevin Costner and Paul Newman. Additionally, in following the evolution of the Cowboy, the network featured mavericks of today who, through interviews produced by AMC, expressed what code they live by and why, as "modern-day Cowboys".

An established leader in the Western genre, AMC developed the Cowboys stunt to celebrate classic movies and key icons, while uniquely modernizing the genre with creative packaging and an overall image marketing campaign. One key marketing component of the stunt was special live-action shoots - produced by AMC - of "modern-day cowboys" including extreme surfer Laird Hamilton, writer/politician Kinky Friedman, fashion designers The Heatherettes, and musician Steve Earle - all of whom embody the cowboy spirit as pioneers and mavericks who live by their own code. Interviews were uniquely intercut with a stylized graphics package. The programming stunt included the production of 15 vignettes, branded graphic show opens, and 15 and 30-second bumps airing as tune-in and movie wraps, all of which featured Classic AMC Cowboys images and text that spells out keywords of the Cowboy Code.

"AMC's focus to uniquely celebrate movies and true icons with both quality and consistency is a big part of the network's continued ratings success, and we are proud of the momentum we are seeing," stated Charlie Collier, AMC's EVP and General Manager. "Showcasing classic film titles with stylistic, relevant and contemporary packaging offers viewers an enhanced movie experience on television - and clearly it is resonating with our audience. AMC has never been at a better place and we look forward to continued growth as we continue our commitment to deliver cinematic, quality entertainment of enduring value."

Today's announcement comes on the heels of AMC's strongest January and February ever, as well as continued top ten status in the month of March in key demo delivery including Men 25-54 and Adult 25-54. Quarter-to-date, AMC is pacing to reach its best 1Q ever.

Ratings highlights of the weekend stunt are bulleted below:

5 titles on Saturday and 3 titles on Sunday delivered over a 1.00 HH Rtg and 6 of these telecasts also delivered over 1 million households

Open Range Sat 8p ranked #10 on HH Rtg (1.58) for Prime movies on basic cable for the week. The Quick and the Dead Sun 8p ranked #10 on A25-54 delivery (779) for Prime movies on basic cable for the week

AMC's Weekend-long stunt (Sat 6am - Sun 3am) ranked #8 in delivery (248) on M25-54 among all basic cable nets

Source: Nielsen Media Research, Prime M-Su 8p-11p & Sa 6a-Su 3a, 3/12-3/18/07 on HH Rtg, A25-54 delivery, and M25-54 delivery. Ranks among all ad-supported networks that broadcast 51% or more of the daypart. Month-to-date: 2/26-03/18/07; Quarter-to-date: 01/01-03/18/07.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 90 million homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.

[09/02/15 - 11:11 AM]
GSN Achieves Its Most-Watched Summer Ever in Primetime and Total Day Across All Key Demos
GSN spins the numbers for the summer to date.

[09/02/15 - 08:35 AM]
Tuesday's Broadcast Ratings: NBC Opens September on Top
"America's Got Talent" paves the way for another Peacock victory.