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HALLMARK CHANNEL CONSISTENTLY RANKS IN TOP 10
Original Movies Continue to Deliver Strong Performance
Hallmark Channel continues to rank in the top 10 closing the most recent week (3/12-3/18/07) in the #8 spot in Prime Time with a 1.2 HH rating, 925,000 homes and nearly 1.3 million total viewers (P2+).
The week�s stellar ranking was due in part to the premiere of Hallmark�s original movie, �Jane Doe: Ties That Bind,� which delivered a 1.6 HH rating with over 1.2 million households and nearly 2.3 million unduplicated viewers (P2+).
�Jane Doe: Ties That Bind� beat several blockbuster movie airings on ad-supported cable, including: �Liar, Liar,� starring Jim Carrey, and �Harry Potter and the Sorcerer�s Stone,� starring Daniel Radcliffe, and tied the Academy Award�-winning feature �Titanic,� starring Leonardo DiCaprio and Kate Winslet.
Source: Nielsen Media Research, 3/12-3/18/07
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