Primetime Ratings Report For the week of March 12, 2007
ABC is Up Week to Week by 1.1 Million Viewers and by 17% in Adults 18-49
ABC Claims 3 of the Top 6 TV Programs for the Week in the Key Adult 18-49
Sales Demographic, Including �Grey�s Anatomy,� �October Road� and �Lost�
ABC�s �October Road� Debut is TV�s Third-Highest-Rated Scripted Premiere
This Season in Adults 18-49 and the No. 1 Scripted Opener with Women 18-34
ABC�s �Supernanny� Finishes Out its Season No. 1 with Young Women,
Posting Substantial Gains Over Last Season in Total Viewers, Adults, Teens and Kids
�Lost� Jumps from its Lead-in by 7.8 Million Viewers and by 170% in Adults 18-49
To Win Wednesday�s 10 O�clock Hour and Substantially Improve the Slot for ABC
�Lost� is Up Across the Key Men Demos with its Best Men 18-49 Rating in 3 Weeks
ABC Wins Thursday Night by 6.2 Million Viewers and by 71% in Adults 18-49
The No. 1 TV Program on Thursday, ABC�s �Grey�s Anatomy� Leads its Nearest
Time Period Competition by 11.5 Million Viewers and by 131% in Adults 18-49
Exhibiting the Best-Ever Retention of �Grey�s� Original Lead-in, ABC�s Debut of
�October Road� Wins its Slot, Beating NBC�s Debut of �Raines� by Wide Margins
�October Road� Marks ABC�s Best Results in the Time Slot with a Regular Program in Over 4 Years, the Net�s Top Thursday Scripted Debut in 13 Years with Adults 18-49
Facing All Original Competition in its New Friday 9pm Slot, ABC�s Replay
�Wife Swap� Ranks No. 1 for the Third Consecutive Week in Women 18-34
With its All Repeat Sunday Lineup, ABC Takes Second to NCAA
Basketball Boosted CBS in Adults 18-49, Besting NBC and Fox
Beating Original Competition on the Other Networks in Sunday�s 8 O� clock Hour, ABC�s Repeat �Extreme Makeover: Home Edition� Ranks No. 1 Among Adults 18-49
WEEK No. 26:
ABC beat NBC during the week by 12% in Adults 18-49 (2.8/8 vs. 2.5/7) and took second place to Fox across each of the key women demographics: W18-34 (3.2/9), W18-49 (3.7/10) and W25-54 (4.2/10).
� ABC increased its delivery week to week by 1.1 million viewers (7.9 million vs. 6.8 million) and by 17% in Adults 18-49 (2.8/8 vs. 2.4/7).
Weekly Rankings: ABC claimed 3 of the Top 6 TV programs during the week in Adults 18-49, airing the Top 3 dramas: �Grey�s Anatomy� � No. 3, �October Road� � No. 5 and �Lost� � No. 6. ABC�s �Grey�s Anatomy� was the No. 1 scripted TV program of the week in Total Viewers and Adults 18-49. ABC programming also ranked high during the week with Women 18-34, delivering 5 of the Top 10 positions: �Grey�s Anatomy� � No. 2, �October Road� � No. 4, �Lost� � No. 6, �Ugly Betty� � No. 7 and �Supernanny� � No. 10. ABC�s premiere airing of �October Road� on Thursday stands as the No. 3 scripted series debut this season in Adults 18-49, behind only the September openers of ABC�s �Brothers & Sisters� and NBC�s �Heroes,� respectively. ABC�s �October Road� represents TV�s No. 1 scripted debut this season with Women 18-34.
�Supernanny� (9:00-10:00 p.m.)
Against competition in the time period that included the second hour of NBC�s �Deal or No Deal,� Fox�s �24� and CBS� comedies (�Two and a Half Men�/�Rules of Engagement�), ABC�s season finale of �Supernanny� ranked No. 1 in its slot among its core audience of Women 18-34 (4.2/11).
� �Supernanny� finished out its season with across-the-board gains over its performance during the 2005-06 season: Total Viewers +19% (8.9 million vs. 7.5 million), Adults 25-54 +23% (3.8/8 vs. 3.1/8), Adults 18-49 +29% (3.6/8 vs. 2.8/8), Adults 18-34 +28% (3.2/8 vs. 2.5/8), Teens 12-17 +43% (2.0/6 vs. 1.4/5) and Kids 2-11 +12% (1.9/7 vs. 1.7/6).
�Primetime: The Outsiders� (9:00-10:00 p.m.)
ABC News� �Primetime: The Outsiders,� featuring a report on the �new age of pornography,� took second in its hour to Fox�s �American Idol� with Women 18-49 (2.1/5-tie) and Men 18-34 (1.3/4).
ABC�s took second place to �Idol�-led Fox on Wednesday evening among Adults 18-49 (3.3/9), topping CBS by 27% (2.6/7) and NBC by 57% (2.1/6) during primetime.
�George Lopez� (8:00-8:30 p.m.)
�George Lopez� took second place in its half-hour among Adults 18-49 (2.2/7-tie).
�According to Jim� (9:00-9:30 p.m.)
Against �American Idol� at 9:00 p.m., ABC�s �According to Jim� defeated NBC�s �Crossing Jordan� by 21% in Adults 18-49 (2.3/6 vs. 1.9/5).
�Lost� (10:00-11:00 p.m.)
Surging from its lead-in by 7.8 million viewers and by 160% in young adults (4.7 million & 2.0/5 at 9:30 p.m.), �Lost� dominated Wednesday�s 10 o�clock hour in Total Viewers (12.5 million) and Adults 18-49 (5.4/15). The ABC drama has led its hour in the key Adult 18-49 sales demographic on all 6 telecasts since entering its new time slot.
� �Lost� was up across each of the men demographics week to week (M18-34 � 4.2/13 vs. 4.1/13, M18-49 � 4.9/14 vs. 4.7/13 and M25-54 � 5.2/14 vs. 5.0/13), with its best Men 18-49 rating in 3 weeks � since 2/21/07.
� �Lost� improved ABC�s performance in the time period by 5.3 million viewers and 108% in Adults 18-49 over the same night last year (7.2 million & 2.6/7 on 3/15/06).
With a big assist from the series debut of �October Road,� ABC delivered a dominant Thursday night victory, beating its closest competition during prime by 6.2 million viewers (15.9 million vs. 9.7 million � CBS) and by 71% in Adults 18-49 (6.0/16 vs. 3.5/9 � Fox).
�Ugly Betty� (8:00-9:00 p.m.)
ABC�s freshman �Ugly Betty� took a solid second place in the 8 o�clock hour among Total Viewers (10.8 million) and Adults 18-49 (3.5/10), while ranking No. 1 with key women: Women 18-34 (4.7/14) and Women 25-54 (5.9/15).
� Rallying against the impact from the changeover to Daylight Savings Time this week, �Ugly Betty� saw its audience swell by 1.4 million viewers (10.1 million to 11.5 million) and by 19% in Adults 18-49 (3.2/9 to 3.8/10) from its first half-hour to its second half-hour.
�Grey�s Anatomy� (9:00-10:01 p.m.)
Thursday�s No. 1 TV program in viewers and young adults, ABC's �Grey's Anatomy� overshadowed its competition at 9:00 p.m. �Grey�s� outperformed second-place CBS in the hour, with its coverage of the NCAA basketball playoffs, by 11.5 million viewers (22.7 million vs. 11.2 million) and by 131% in Adults 18-49 (9.0/23 vs. 3.9/11).
�October Road� (10:01-11:00 p.m.)
ABC�s series debut of �October Road� won Thursday�s 10 o�clock hour, beating the series opener of NBC�s �Raines� by 3.4 million viewers (13.9 million vs. 10.5 million) and by 93% in Adults 18-49 (5.6/15 vs. 2.9/8). The new drama exhibited the best-ever audience retention for a show coming out of an original �Grey�s.�
� �October Road� stands as the third-highest-rated scripted series debut on TV this season in Adults 18-49, behind only ABC�s �Brothers & Sisters� (6.0/15 on 9/24/06) and NBC�s �Heroes� (5.9/14 on 9/25/06), respectively. Capitalizing on its lead-in, �October Road� is TV�s No. 1 scripted series opener of this season among Women 18-34 (7.9/22).
� Among Adults 18-49, �October Road� delivered ABC's highest-rated Thursday night scripted series debut in 13 years � since 3/3/94. The new drama opened with ABC�s largest audience and top Adult 18-49 rating with a regular program in the time period in more than 4 years � since an installment of �Primetime� on 2/6/03, which aired following a special Michael Jackson interview.
With mostly repeat programming (2 of 3 hours) ABC ranked No. 1 on Friday against CBS� NCAA basketball coverage in Women 18-34 (2.7/9) and Women 18-49 (3.2/9), while taking second to tournament coverage with Adults 18-34 (1.9/7).
�Wife Swap� (9:01-10:00 p.m.)
For the third straight week in its new time period, ABC�s repeat airing of �Wife Swap� ranked No. 1 in its hour with its core audience of Women 18-34 (3.1/10) against all original competition on CBS (NCAA basketball) and NBC (�Identity�) and Fox (�Wedding Bells�). ABC�s repeat unscripted series stood as the No. 1 TV program on Friday with Women 18-34. Also in the hour, ABC�s replay �Wife Swap� beat Fox�s first original airing of �Wedding Bells,� in its regular time period, by 17% in Adults 18-49 (2.1/6 vs. 1.8/5).
�20/20� (10:00-11:00 p.m.)
ABC News� �20/20� took second place at 10:00 p.m. among Total Viewers (8.4 million) and Adults 18-49 (2.6/8), while ranking No. 1 in the hour across the key women demographics: W18-34 (1.7/6), W18-49 (2.3/7) and W25-54 (4.1/10).
With its entire Sunday lineup in repeat against at least some original competition on each of the other broadcast nets, ABC took second on the night among Adults 18-49 (2.6/7), besting Fox and NBC (tied at 2.5/7).
�America�s Funniest Home Videos� (7:00-8:00 p.m.)
Going against CBS� NCAA basketball playoff overrun during the 7 o�clock hour, ABC�s repeat �America�s Funniest Home Videos� beat its nearest non-sports competition (NBC�s original �Dateline�) by 2.1 million viewers (8.6 million vs. 6.5 million) and by 28% among Adults 18-49 (2.3/7 vs. 1.8/6).
�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)
ABC�s repeat airing of �Extreme Makeover: Home Edition� ranked No. 1 in its hour among Adults 18-49 (3.8/10), beating CBS original programming (3.7/10 - �60 Minutes�/�Amazing Race) and topping NBC�s original �Grease: You�re the One that I Want� by 100% in Adults 18-49 (3.8/10 vs. 1.9/5).
Source: Nielsen Media Research, NTI (Live+SD or Most Current), week of 3/12/07, or as dated.