or


[03/23/07 - 06:45 PM]
Quick Take for Thursday, March 22, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, March 23.

[via press release from TFC]

Quick Take for Thursday, March 22, 2007 (Based on Fast Affiliate Ratings)

ABC Delivers a Dominant Thursday Night Victory, Leading the Evening by 4.4 Million Viewers and by 44% Among Adults 18-49

ABC's "Ugly Betty" Ranks No. 1 in the 8 O'clock Hour Among Total Viewers and Across Each of the Key Women Demographics

Thursday's No. 1 TV Program, ABC's "Grey's Anatomy" Outdraws its Nearest Time Period Competition by 10.0 Million Viewers and by 107% in Adults 18-49

For the Second Week in a Row, ABC's "October Road" Wins Thursday's 10 O'clock Hour, Beating NBC's "Raines" by 3.7 Million Viewers and by 96% in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

With another strong turnout for "October Road," ABC posted a definitive Thursday night win, beating second-place CBS during prime by 4.4 million viewers (14.9 million vs. 10.5 million) and by 44% in Adults 18-49 (5.6/16 vs. 3.9/11). With NCAA basketball tournament coverage on during prime, CBS' averages are based on Nielsen's preliminary time period "fast affiliate ratings."

"Ugly Betty" (8:00-9:00 p.m.)

Beating competition in the time period including Fox's "Are You Smarter than a 5th Grader?" and CBS' NCAA basketball tournament coverage, ABC's freshman "Ugly Betty" ranked No. 1 in the 8 o'clock hour among Total Viewers (10.5 million) and across each of the key women demographics: W18-34 (4.8/15), W18-49 (5.0/14) and W25-54 (5.9/16). "Betty was up week to week with Women 18-34 (4.8/15 vs. 4.7/14).

� From its first half-hour to its second half-hour, "Ugly Betty" grew its audience by 1.4 million viewers (9.8 million to 11.2 million) and by 21% in Adults 18-49 (2.9/9 to 3.5/10).

"Grey's Anatomy" (9:00-10:00 p.m.)

The No. 1 TV program on Thursday among viewers and young adults, ABC's "Grey's Anatomy" overshadowed its competition at 9:00 p.m. "Grey's" outperformed second-place CBS in the hour, with its coverage of the NCAA basketball tournament, by 10.0 million viewers (21.9 million vs. 11.9 million) and by 107% in Adults 18-49 (8.7/22 vs. 4.2/11).

"October Road" (10:00-11:00 p.m.)

For the second week in a row, ABC's "October Road" won Thursday's 10 o'clock hour. Versus its drama competition in the time period, "October Road" outdelivered NBC's "Raines" by 3.7 million viewers (12.3 million vs. 8.6 million) and by 96% in Adults 18-49 (4.9/14 vs. 2.5/7).

� On average in its two airings, "October Road" is improving its time period by 42% in Total Viewers (13.1 million vs. 9.2 million) and by 56% in Adults 18-49 (5.3/15 vs. 3.4/9), over ABC's average this season with regular programming in the hour.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 3/22/07.





  [march 2007]  
S
M
T
W
T
F
S
    


· ARE YOU SMARTER THAN A FIFTH GRADER? (FOX)
· GREY'S ANATOMY (ABC)
· OCTOBER ROAD (ABC)
· RAINES (NBC)
· UGLY BETTY (ABC)









most recent ratings | view all posts
[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.

[12/16/14 - 09:41 AM]
"48 Hours: The Two Faces of Todd Winkler" Is Saturday's #1 Broadcast at 10:00 PM with Viewers
CBS spins the numbers for Saturday, December 13.

[12/16/14 - 08:44 AM]
"The Voice" Is Currently Up 16% Versus Last Week in 18-49 to Its Highest Rating Since November 17
NBC spins the numbers for Monday, December 15.

[12/16/14 - 08:31 AM]
Cowboys' 38-27 Win Over Eagles on NBC Is Most-Watched "Sunday Night Football" Game This Season
NBC further spins the numbers for Sunday, December 14.

[12/16/14 - 08:27 AM]
ABC's "The Great Christmas Light Fight" Sees 2nd-Best Numbers Ever
ABC spins the numbers for Monday, December 15.

[12/16/14 - 08:26 AM]
Monday's Broadcast Ratings: "The Voice" Continues Impressive Demo Streak
NBC's juggernaut has won Monday night for the past 13 weeks among adults 18-49.

[12/15/14 - 02:14 PM]
"Homeland" and "The Affair" Have Another Great Sunday
Showtime spins the numbers for Sunday, December 14.

[12/15/14 - 01:32 PM]
"Sons of Anarchy" Rides to Ratings Record at FX
FX spins the numbers for Tuesday, December 9 and the season to date.