Quick Take for Monday, March 26, 2007 (Based on Fast Affiliate Ratings)
For the Second Week in a Row, ABC Dominates Monday Night,
Posting Substantial Increases Over the Same Night Last Year
Monday�s No. 1 TV Show in Viewers, Adults, Teens and Kids, ABC�s �Dancing with the Stars� Leads its Time Period by 8.8 Million Viewers and by 45% in Adults 18-49
�DWTS� Retains Nearly All of its Week-Ago Season Premiere Audience, While Marking Solid Increases Over the Series� Comparable Telecast Last September
Season finale of �What About Brian� Wins the 10 O�clock Hour in Adults 18-34
And Beats NBC�s �The Black Donnellys� Among Total Viewers and Adults 18-49
Monday Night (8:00-11:00 p.m.)
With the second week of �Dancing with the Stars� and the season finale of �What About Brian,� ABC ranked as the No. 1 TV network on Monday for the second week in a row among viewers and young adults. ABC beat second-place Fox during prime by 6.1 million viewers (16.0 million vs. 9.9 million) and by 23% in Adults 18-49 (4.9/13 vs. 4.0/10).
� ABC was up from the same Monday last year by 6.7 million viewers and by 29% in Adults 18-49 (9.3 million & 3.8/9 on 3/27/06).
� For the second straight week, ABC�s broad appealing �Dancing with the Stars� qualified as Monday�s No. 1 TV show in Total Viewers, across the adult demos (AD18-34/AD18-49/AD25-54), among Teens 12-17 and Kids 2-11.
�Dancing with the Stars� (8:00-10:00 p.m.)
On its second telecast, ABC�s �Dancing with the Stars� delivered another dominant victory in its time period. �Dancing with the Stars� towered over its closest competitors by 8.8 million viewers (20.2 million vs. 11.4 million - NBC) and by 45% in Adults 18-49 (5.8/15 vs. 4.0/10 - Fox). Ranking No. 1 in each half-hour and building steadily throughout its broadcast, �DWTS� grew by 3.4 million viewers (17.7 million to 21.1 million) and by 31% in Adults 18-49 (4.8/14 to 6.3/15) from start to finish.
� �Dancing with the Stars� retained nearly all of its week-ago premiere audience in Total Viewers (93% - 20.2 million vs. 21.8 million) and Adults 18-49 (91% - 5.8/15 vs. 6.4/16). ABC�s hit unscripted series held on to 97% of its premiere number with Women 18-34 (6.3/16 vs. 6.5/17).
� Compared to the series� second performance show last September, �DWTS� was up by 2.0 million viewers and by 12% in Adults 18-49 (18.2 million & 5.2/14 on 9/19/06).
�What About Brian� (10:00-11:00 p.m.)
On its season finale, �What About Brian� ranked No. 1 in its time period in Adults 18-34 (2.9/8) and Women 18-34 (4.1/11). Also during the 10 o�clock hour, ABC�s �What About Brian� beat NBC�s �The Black Donnellys� in both Total Viewers (7.6 million vs. 5.7 million) and Adults 18-49 (3.0/8 vs. 2.3/6).
Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 3/26/07.