[04/03/07 - 05:35 PM]
Hallmark Channel Ranks in Top 10 and Delivers Highest-Ever-Rated March and First Quarter
The Hallmark Channel spins the numbers for March and the first quarter of 2007.

[via press release from The Hallmark Channel]


Network's Performance Reflects Audience Desire for Quality, Family-Friendly Programming

Hallmark Channel's family-friendly programming continues to rank the channel among the top 10 ad-supported cable networks scoring a #6 Prime Time HH rating in March, also marking the month as the network's highest-ever-rated March. Hallmark also experienced its highest-ever-rated first quarter among Prime Time HH delivery, making it the network's second highest-ever-rated quarter among key women demo delivery and third highest-ever-rated quarter among Prime Time HH delivery.

Hallmark Channel's March and first quarter performance is once again attributed to its original family-friendly programming. The network premiered three original movies in March and a total of seven originals in the first quarter, as well as the theatrical basic cable premiere of "Troy," starring Brad Pitt.

Hallmark Channel's March highlights include:

� The network ranked #6 in Prime Time HH rating (1.2) with 887,000 homes and delivered 1.2 million total viewers P2+.

� In Prime Time, Hallmark ranked #9 in W25-54 rating (0.5) and delivered 196,000 W25-54, a 31% increase year-to-year.

� The network averaged its highest-ever-rated March Prime Time deliveries among A25-54 (302,000) and W18-49 (133,000).

Hallmark Channel's first quarter highlights include:

� The network ranked #8 in Prime Time HH rating (1.2) making Hallmark one of only three networks in the top 10 to experience a year-to-year increase.

� In Prime Time, Hallmark Channel delivered 879,000 homes and averaged 1.2 million total viewers P2+, a year-to-year increase of 10% and 14%, respectively.

� Hallmark ranked #6 in Prime Time P2+ rating (0.6) and #10 in A25-54 rating (0.3).

� Among other key demos, the network averaged 192,000 W25-54, up 14% year-to-year, and 133,000 W18-49, up 5 % year-to-year.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 76 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research, 1/1-4/1/07

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