Billy & Mandy's Big Boogie Adventure Premieres as Cartoon Network's Top-Rated First Quarter '07 Original Movie
Animated Comedy Adventure Also Scores as Top-Rated Original Movie Ever Among Kids 2-11 and Boys 2-11
Following the success of two previous Cartoon Network original animated films this quarter, Billy & Mandy's Big Boogie Adventure (Friday, 7 p.m.) premiered as the network's top-rated original film of First Quarter �07, according to preliminary data from Nielsen Media Research. Scoring significant double-digit delivery and ratings gains of 38%-63% across key kid demos, the film also set a new Cartoon Network record for the highest delivery and ratings ever among kids 2-11 and boys 2-11 for an original movie. Follow-up encores on Friday night (8:45 p.m.) and Saturday morning (9:30 a.m.) also performed exceptionally well, with Saturday's telecast charting as Cartoon Network's most watched program of the day with kids 6-11 with a 3.6 rating and a delivery of 866,000 viewers.
Highlights of Billy & Mandy's Big Boogie Adventure premiere performance among Cartoon Network's target kid audiences vs. the same 2006 time period include the following:
Billy & Mandy's Big Boogie Adventure (Friday, 7-8:45 p.m.) vs. the same time period in 2006
- Kids 6-11 delivery (1,143,000) and ratings (4.7) both increased by 38%
- Kids 2-11 delivery (1,578,000) expanded by 40%, and ratings (3.9) by 39%
- Boys 6-11 delivery (869,000) and ratings (7.0) both improved by 63%
- Boys 2-11 delivery (1,112,000) surged ahead by 58%, and ratings (5.4) by 59%
Billy & Mandy's Big Boogie Adventure out-performed Cartoon Network's earlier original movie offerings presented during First Quarter '07, including My Gym Partner's a Monkey: The Big Field Trip (Jan. 14, 7 p.m.) and Camp Lazlo: Where's Lazlo? (Feb. 18, 7 p.m.). The movie also ranked as the top program of the day on all television�both broadcast and basic cable�with boys, and as Cartoon Network top program of the day across all kids demographics.
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 10:30 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
RATING PERIOD: 3/26/07 � 4/01/07
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.