[04/05/07 - 04:10 PM]
Quick Take for Wednesday, April 4, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, April 4.

[via press release from ABC]

Quick Take for Wednesday, April 4, 2007 (Based on Fast Affiliate Ratings)

ABC Takes Second to Fox on Wednesday Among Adults 18-49, Beating Third-Place CBS by 11% and Fourth-Place NBC by 36%

Generating ABC's Best Numbers in the Slot Since January, ABC's "George Lopez" Beats CBS' "Jericho" and NBC's "Friday Night Lights" at 8:30pm in Adults 18-49

"Lost" Jumps at 10pm to Dominate its Time Period in Viewers and Key Adults, Growing the Hour for ABC by 3.8 Million Viewers and by 60% in Adults 18-49

"Lost" Increases its Delivery Week to Week in Men 25-54 and Women 25-54

Wednesday Night (8:00-11:00 p.m.)

ABC took second place to Fox on Wednesday evening among Adults 18-49 (3.0/8), besting third-place CBS by 11% (2.7/8) and fourth-place NBC by 36% (2.2/6).

"George Lopez" (8:30-9:00 p.m.)

Growing from its lead-in, "George Lopez" generated ABC's top Total Viewer (6.5 million) and Adult 18-49 (2.4/7) numbers in the time period since January � since 1/17/07 and 1/10/17, respectively. Among Adults 18-49, ABC's "George Lopez" beat its CBS and NBC competition in its time period, including "Jericho" (2.2/6) and "Friday Night Lights" (2.0/6).

"Lost" (10:00-11:00 p.m.)

Building on its lead-in by 6.7 million viewers (11.5 million vs. 4.8 million) and by 153% in young adults (4.8/13 vs. 1.9/5), "Lost" dominated Wednesday's 10 o'clock hour in Total Viewers (11.5 million) and across the adult demographics: Adults 18-34 (4.1/12), Adults 18-49 (4.8/13) and Adults 25-54 (5.4/14). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 9 telecasts since entering its new time slot.

� Despite its late time period and declining TV usage levels, "Lost" grew its viewer (11.4 million to 11.6 million) and young adult audience (4.7/13 to 4.9/13) from its first half-hour to its second half-hour.

� "Lost" held all of its overall audience week to week, while growing its delivery among Men 25-54 (4.7/13 vs. 4.6/12) and Women 25-54 (6.2/15 vs. 6.1/15).

� "Lost" improved the hour for ABC over the same night a year ago by 3.8 million viewers and 60% in Adults 18-49 (7.7 million & 3.0/8 on 4/5/06).

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 4/4/07.

  [april 2007]  


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