[04/16/07 - 12:30 PM]
Fast Facts for Sunday, April 15, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, April 15.

[via press release from ABC]

Fast Facts for Sunday, April 15, 2007 (Based on Fast Affiliate Ratings)

ABC Dominates its Third Straight Sunday in Adults 18-49, Leading its Nearest Competitor by 48% and Overshadowing Fox's 2-Hour Series Opener of "Drive"

ABC Delivers its Highest-Rated Sunday in 6 Weeks Among Adults 18-49

ABC's "America's Funniest Home Videos" Tops the 7 O'clock Hour in Adults 18-49

ABC's Repeat "Home Edition" Beats All-Original Network Competition from 8-9pm

Growing Week to Week in Viewers and Young Adults, ABC's "Desperate Housewives" is Sunday's No. 1 TV Program for the Second Week in a Row

Generating its Best Numbers in 6 Weeks, ABC's "Brothers & Sisters" Leads the 10 O'clock Hour for the Second Consecutive Week in Adults 18-49

Sunday Primetime (7:00-11:00 p.m.)

ABC won its third straight Sunday in Adults 18-49 (4.3/11), beating second-place CBS by 48% (2.9/8) and overshadowing Fox's lineup by 79% (2.4/8), including the 2-hour series debut of the highly promoted "Drive." In fact ABC ranked No. 1 in all 8 half-hours of the evening in the key sales demo, including the 8 o'clock time slot with a repeat of "Home Edition" against all-original competition.

� ABC garnered its highest-rated Sunday in 6 weeks among Adults 18-49 � since 3/4/07.

� For the second straight week, ABC's "Desperate Housewives" qualified as Sunday's No. 1 TV show in Total Viewers and Adults 18-49. ABC claimed the Top 3 TV programs on Sunday in Adults 18-49, with "Housewives," "Brothers & Sisters" and "Home Edition" repeat, respectively

"America's Funniest Home Videos" (7:00-8:00 p.m.)

"America's Funniest Home Videos" started ABC off a strong No. 1 during the 7 o'clock hour, leading its time period by 18% over second-place CBS in Adults 18-49 (2.6/8 vs. 2.2/7). ABC's broad skewing "Videos" ranked as the No. 1 TV program of the night in Kids 2-11 (2.4/9).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Against all-original competition, ABC's repeat airing of "Extreme Makeover: Home Edition" won the 8 o'clock hour in Total Viewers (10.2 million) and Adults 18-49 (3.7/10). The replay "Home Edition" beat second-place CBS in the hour by 1.1 million viewers and by 28% in Adults 18-49 (CBS' "Amazing Race All-Stars" = 9.1 million & 2.9/8). With the first hour of its series debut of "Drive," Fox finished No. 4 in viewers and No. 3 in Adults 18-49.

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV program, ABC's "Desperate Housewives" soared to the top of its 9 o'clock time period in viewers and young adults. "Housewives" outpaced its nearest competition in the 9 o'clock hour, CBS' "Cold Case," by 3.8 million viewers (16.1 million vs. 12.3 million) and by 107% in Adults 18-49 (6.2/14 vs. 3.0/7).

� "Desperate Housewives" was up week to week in both Total Viewers (16.1 million vs. 15.9 million) and Adults 18-49 (6.2/14 vs. 6.1/15).

"Brothers & Sisters" (10:00-11:00 p.m.)

For the second week in a row, ABC's "Brothers & Sisters" won Sunday's 10 o'clock hour in Adults 18-49, beating CBS' "Without a Trace" by 29% (4.5/12 vs. 3.5/9). The ABC freshman drama was also the time period leader among Adults 18-34 (3.2/9), Adults 25-54 (5.1/12) and across each of the women demographics: W18-34 (4.4/12), W18-49 (6.1/15) and W25-54 (6.9/16).

� Generating its best results in 6 weeks (since 3/4/07), "Brothers & Sisters" was up from the prior week by 6% in Total Viewers (11.5 million vs. 10.8 million) and by 13% in Adults 18-49 (4.5/12 vs. 4.0/10).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 4/15/07

  [april 2007]  


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