[04/18/07 - 09:19 AM]
USA on Top in Ratings
USA spins the numbers for the week of April 9-15.

[via press release from USA]



NEW YORK, NY- April 17, 2007 - USA was the #1 network in basic cable prime for the week in households and all key demos. Among P25-54 USA averaged 1.4 million in P25-54 (50% more than #2 TNT), 1.4 million in P18-49 (57% above #2 TNT), 630,000 in P18-34 (28% above #2 VH1), and 2.9 million total viewers (32% more than #2 Disney). USA was also on top among households with 2.2 million (28% over #2 Disney) and a 1.9 household coverage rating. USA was the only network to deliver more than 1 million in P25-54 and P18-49 this week.

� USA was the #1 network among P25-54 on six of seven nights of the week. Monday was dominated once again by WWE MONDAY NIGHT RAW; Wednesday and Thursday were won by episodes of both LAW & ORDER: SVU & LAW & ORDER: CI; and the three peat premiere of the acquired movie NATIONAL TREASURE gave USA the top spot on Friday, Saturday and Sunday*.

� On Monday with WWE MONDAY NIGHT RAW USA delivered more M18-49 than ABC at 9pm and more M18-49 & M25-54 than ABC at 10pm. On Saturday with NATIONAL TREASURE USA was the #1 television channel from 10-11pm among P18-49, beating all broadcast networks.

� This was USA's best week in prime among P25-54 and P18-49 since the week of 7/10/06 when the acquired movie PIRATES OF THE CARIBBEAN: THE CURSE OF THE BLACK PEARL premiered.

* A tie with Discovery Channel

  [april 2007]  


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