[04/19/07 - 03:26 PM]
Quick Take for Wednesday, April 18, 2007 - (Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, April 18.

[via press release from ABC]

Quick Take for Wednesday, April 18, 2007 � (Fast Affiliate Ratings)

ABC Places Second to Fox on Wednesday Among Adults 18-49, Topping Third-Place CBS by 7% and Fourth-Place NBC by 30%

ABC's "According to Jim" Attracts ABC's Largest Total Viewer Count In the 8pm Half-Hour in 2 Months

ABC's "Notes from the Underbelly" at 8:30pm Draws ABC's Largest Audience In 3 Months and Highest Adults 18-34 and Women 18-34 Ratings in 5 Months

Building on its Lead-in, "Lost" is No. 1 at 10pm in Viewers and Key Adults, Improving the Hour for ABC by 4.6 Million Viewers and by 96% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

ABC took second place to Fox on Wednesday evening among Adults 18-49 (3.0/8), topping third-place CBS by 7% (2.8/8) and fourth-place NBC by 30% (2.3/6).

"According to Jim" (8:00-8:30 p.m.)

"According to Jim" attracted ABC's largest audience in the half-hour (6.7 million) and matched its top Adult 18-49 number (2.2/7) in the time slot since February � since 02/14/07.

"Notes from the Underbelly" (8:30-9:00 p.m.)

The time period premiere of "Notes from the Underbelly" drew 6.6 million viewers and a 2.4 rating, 7 share among Adults 18-49, drawing the Net's highest Total Viewer count in the half-hour in 3 months � since 1/17/07. In addition, the ABC freshman comedy posted the Net's highest Adults 18-34 (2.3/7) and Women 18-34 (3.1/9) ratings in the time slot in 5 months � since 11/15/06.

� ABC's "Notes from the Underbelly" built on its lead-in in by 9% in Adults 18-49 (2.4/7 vs. 2.2/7) and by 35% in Adults 18-34 (2.3/7 vs. 1.7/7).

"Lost" (10:00-11:00 p.m.)

Building on its lead-in by 7.7 million viewers (11.7 million vs. 4.0 million) and by 240% in young adults (5.1/13 vs. 1.5/4), "Lost" took the top spot in Wednesday's 10 o'clock hour in Total Viewers (11.7 million) and across the adult demographics: Adults 18-34 (4.7/13), Adults 18-49 (5.1/13) and Adults 25-54 (5.4/13). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 11 telecasts since entering its new time slot.

� "Lost" improved the hour for ABC over the same night last year by 4.6 million viewers and 96% in Adults 18-49 (7.1 million & 2.6/7 on 4/12/06).

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 4/18/07.

  [april 2007]  


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