[04/26/07 - 01:58 PM]
Quick Take for Wednesday, April 25, 2007 - (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, April 25.

[via press release from ABC]

Quick Take for Wednesday, April 25, 2007 � (Based on Fast Affiliate Ratings)

ABC Places Second to Fox's "American Idol"-Fueled Lineup in Adults 18-49,

ABC's "Notes from the Underbelly" at 8:30pm Builds on it Lead-up Across All Key Adult Demos, Posting Its Largest Build in its Core Women 18-34 Audience

"Lost" Outdraws CBS' "C.S.I. NY" in Total Viewers for the First Time Ever, While Equaling its Largest Margin of Victory of 53% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday to Fox's two-hour "American Idol" lineup among Adults 18-49 (2.7/7), beating third-place CBS (2.6/7) and fourth-place NBC (1.9/5).

"Notes from the Underbelly" (8:30-9:00 p.m.)

"Notes from the Underbelly" built on its lead-in across each of the key adult demographics: Adults 18-34 (1.4/4 vs. 1.2/4), Adults 18-49 (1.9/5 vs. 1.8/5) and Adults 25-54 (2.1/5 vs. 2.0/6). The freshman comedy posted its largest lead-in increase among its core demographic, growing by 27% among Women 18-34 (1.9/5 vs. 1.5/4).

"Lost" (10:00-11:00 p.m.)

Building on its lead-in by 7.8 million viewers (11.6 million vs. 3.8 million) and by 250% in young adults (4.9/13 vs. 1.4/3), "Lost" took the top spot in Wednesday's 10 o'clock hour for the second week running in Total Viewers (11.6 million) and across the adult demographics: Adults 18-34 (4.2/12), Adults 18-49 (4.9/13) and Adults 25-54 (5.4/13). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 12 telecasts since entering its new time slot.

� ABC's "Lost" defeated CBS' "C.S.I.: NY" in both Total Viewers (11.6 million vs. 11.2 million; +4%) and Adults 18-49 (4.9/13 vs. 3.2/9; +53%). In the process, the ABC drama outdelivered the CBS series for the first time ever in Total Viewers, while equaling its largest margin of victory among young adults with originals.

� "Lost" improved the hour for ABC over the same night last year by 4.2 million viewers and 75% in Adults 18-49 (7.4 million & 2.8/7 on 4/26/06).

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 4/25/07.

  [april 2007]  


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