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[05/02/07 - 11:08 AM]
April 2007 Finishes as ABC Family's Most-Watched April on Record in Primetime and Total Day in Total Viewers and Key Demos
ABC Family spins the numbers for the month of April.

[via press release from ABC Family]

APRIL 2007 FINISHES AS ABC FAMILY'S MOST-WATCHED APRIL ON RECORD IN PRIMETIME AND TOTAL DAY IN TOTAL VIEWERS AND KEY DEMOS

ABC FAMILY RANKS AMONG APRIL 07'S TOP 10 BASIC CABLE NETWORKS IN PRIME AND TOTAL DAY IN KEY WOMEN AND FEMALE DEMOS

ABC FAMILY GARNERS SOLID GAINS OVER YEAR-AGO LEVELS IN TARGET DEMOS

ABC Family � April 2007

� In Prime, April 07 finished as the Network's most-watched April on record in Adults 18-34 (256,000), Adults 18-49 (472,000 - tied April 02), Women 18-34 (185,000), Women 18-49 (319,000) and Females 12-34 (284,000).

� Based on impressions, ABC Family stood among the month's Top 10 basic cable networks in Prime in Women 18-34 (#6), Women 18-49 (#10) and Females 12-34 (#8).

� Year to year, ABC Family delivered considerable double-digit percentage growth over year-ago levels in key demos, up by 12% in Adults 18-34 (256,000 vs. 228,000), by 30% in Women 18-34 (185,000 vs. 142,000), by 12% in Women 18-49 (319,000 vs. 286,000) and by 14% in Females 12-34 (284,000 vs. 249,000).

� In Total Day, ABC Family netted its largest audiences ever for an April in Total Viewers (615,000), Adults 18-34 (171,000), Adults 18-49 (286,000), Women 18-34 (130,000), Women 18-49 (205,000) and Females 12-34 (214,000).

� Based on impressions, ABC Family ranked among April 07's Top 10 basic cable networks in Total Day in Women 18-34 (#9), Women 18-49 (#10) and Females 12-34 (#6).

� Measured to year-ago levels, ABC Family generated solid gains in target demos, up by 16% in Adults 18-34 (171,000 vs. 147,000), by 8% in Adults 18-49 (286,000 vs. 265,000), by 30% in Women 18-34 (130,000 vs. 100,000), by 16% in Women 18-49 (205,000 vs. 176,000) and by 24% in Females 12-34 (282,000 vs. 251,000).

Source: Nielsen Media Research (National Ratings, April 07: 4/2/07-4/29/07, Most Current).





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