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[05/03/07 - 12:57 PM]
Quick Take for Wednesday, May 2, 2007 - (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, May 2.
[via press release from ABC]

Quick Take for Wednesday, May 2, 2007 � (Based on Fast Affiliate Ratings)

ABC�s "Notes from the Underbelly" at 8:30pm Builds on its Lead-in, Improving On its Week-Ago Performance in Viewers and Across All Key Adult Demos

ABC�s "Lost" Grows Week to Week in Total Viewers and Adults 18-49, Improving the Hour for ABC by 4.8 Million Viewers and by 86% in Young Adults

"Notes from the Underbelly" (8:30-9:00 p.m.)

Building on its lead-in among the young adult demos, "Notes from the Underbelly" saw increases over the previous week in Total Viewers (6.1 million vs. 4.8 million; +1.3 million) and across each of the key adult demographics: Adults 18-34 (2.0/5 vs. 1.4/4; +43%), Adults 18-49 (2.3/7 vs. 1.9/5; +21%) and Adults 25-54 (2.7/8 vs. 2.2/5; +23%).

"Lost" (10:00-11:00 p.m.)

Growing from its lead-in by 8.0 million viewers (12.1 million vs. 4.1 million) and by 271% in young adults (5.2/14 vs. 1.4/4), "Lost" won Wednesday�s 10 o�clock hour, as well as being the top scripted-program of the night across the adult demographics: Adults 18-34 (4.6/13), Adults 18-49 (5.2/14) and Adults 25-54 (5.7/14). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 13 telecasts since entering its new time slot.

� "Lost" saw increases over its week-ago deliveries in both Total Viewers (12.1 million vs. 11.9 million) and Adults 18-49 (5.2/14 vs. 5.0/13).

� "Lost" improved the hour for ABC over the same night last year by 4.8 million viewers and 86% in Adults 18-49 (7.3 million & 2.8/7 on 5/3/06).

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 5/2/07.





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· LOST (ABC)
· NOTES FROM THE UNDERBELLY (ABC)




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