[05/04/07 - 12:03 PM]
Quick Take for Thursday, May 3, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, May 3.

[via press release from ABC]

Quick Take for Thursday, May 3, 2007 (Based on Fast Affiliate Ratings)

ABC Leads the Night by 2.4 Million Viewers and by 64% in Adults 18-49

ABC Wins its 2nd Straight Thursday of the 2007 May Sweep in Adults 18-49, More than Tripling its Year-Ago Performance in Viewers and Young Adults

Growing for the Second Straight Week, ABC's "Ugly Betty" Attracts its Largest Audience in 7 Weeks and its Top Adult 18-49 Number in 11 Weeks

"Ugly Betty" Wins the 8 O'clock Hour in Adults 18-34 and Women 18-34

The No. 1 TV Show on Thursday, "Grey's Anatomy" Overshadows its 2-Hour Slot, Beating Second-Place CBS by 5.2 Million Viewers and by 108% in Adults 18-49

"Grey's" Produces ABC's Top Adult 18-49 Rating with Entertainment Programming In the Time Period in 7 Years, and its Highest Adult 18-34 Number in 10 Years

Thursday Night (8:00-11:00 p.m.)

ABC posted a convincing victory on the second Thursday of the May Sweep, beating second-place CBS by 2.4 million viewers (17.5 million vs. 15.1 million) and by 64% in Adults 18-49 (7.2/20 vs. 4.4/12). It was the Net's second consecutive Thursday of the 2007 May Sweep to lead in the key young adult sales demo.

� ABC more than tripled its results from the year-ago Thursday in Total Viewers (+207%) and Adult 18-49 (+260%) - (5.7 million & 2.0/6 on 5/4/06).

� The Network tied its highest-rated Thursday night among Adults 18-49 (7.2/20) with entertainment programming since May 2000, and its top Adult 18-34 number (7.0/21 since January 2000 � since 5/4/00 and 1/20/00. Without exclusions, ABC registered its highest Women 18-34 number (10.4/28) on the evening in nearly 13 years � since 5/12/94.

"Ugly Betty" (8:00-9:00 p.m.)

Taking a strong second from 8:00-9:00 p.m. to CBS' veteran "Survivor" in Total Viewers and Adults 18-49, ABC's "Ugly Betty" (10.7 million & 3.6/11) beat NBC's comedies (7.5 million & 3.4/10 � "My Name is Earl"/"The Office") and Fox's "Are You Smarter than a 5th Grader?" (8.6 million & 2.9/9). The ABC freshman series finished a strong No. 1 in its hour with Adults 18-34 (3.5/12) and Women 18-34 (5.4/16), ranking as the No. 2 TV program of the night in the latter measure, behind only "Grey's Anatomy." Furthermore, "Betty" has been No. 1 in its time slot with Women 18-34 on all 20 of its regularly scheduled original telecasts this season.

� "Ugly Betty" was up for the second week in a row, growing from the prior week by 1.1 million viewers and by 16% in Adults 18-49 (9.6 million & 3.1/9 on 4/26/07). "Betty" marked its largest audience in 7 weeks, while posting its top Adult 18-49 number in 11 weeks � since 3/15 and 2/15/07, respectively.

"Grey's Anatomy" (9:00-11:00 p.m.)

Thursday's No. 1 TV program in Total Viewers (21.0 million) and Adults 18-49 (9.0/24), an expanded episode of ABC's "Grey's Anatomy" towered above its 2-hour time period, dominating each half-hour. From 9:00-11:00 p.m., "Grey's" outdelivered second-place CBS' "C.S.I." and the season finale of "Shark" by 5.2 million viewers and by 109% in Adults 18-49 (CBS = 15.8 million & 4.3/11). Despite the naturally declining TV usage during the later 10 o'clock hour, the expanded "Grey's" gained young adult audience and grew its audience share from its first hour to its second hour (8.9/23 to 9.1/24).

� Head to head in the 9 o'clock hour, ABC's "Grey's Anatomy" defeated CBS' "C.S.I." by 2.2 million viewers (21.1 million vs. 18.9 million) and by 62% in Adults 18-49 (8.9/23 vs. 5.5/14). In fact, the ABC medical drama has beaten the CBS crime procedural drama in Adults 18-49 on all 17 of their original match-ups this season.

� In the 2-hour time period, "Grey's Anatomy" produced ABC's top Adult 18-49 rating (9.0/24) with entertainment programming in 7 years and its highest Adult 18-34 rating (8.8/25) in 10 years � since 5/4/00 and 5/1/97, respectively.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 5/3/07.

  [may 2007]  


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