[05/10/07 - 04:18 PM]
Quick Take for Wednesday, May 9, 2007 - Final Ratings
ABC spins the numbers for Wednesday, May 9.

[via press release from ABC]

Quick Take for Wednesday, May 9, 2007 � Final Ratings

ABC Places Second to "American Idol"-Fueled Fox in Young Adults

ABC's "According to Jim" Takes Second in Adults 18-49, Delivering ABC's Strongest Young Adult Performance in the Half-hour Since February

ABC's "Notes from the Underbelly" at 8:30pm Builds on its Lead-in In Adults 18-34 and Across All Key Women Demos

The Night's No. 1 Scripted Show, "Lost" Surges at 10pm to Lead in Key Adults, Growing in the Half-Hour by 1.0 Million Viewers and by 11% in Adults 18-49

"Lost" Improves the Hour for ABC by 4.4 Million and by 67% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

ABC ranked No. 2 on Wednesday to Fox's two-hour "American Idol" lineup among Adults 18-49 (3.1/9 � tied) and Adults 18-34 (2.7/8).

"According to Jim" (8:00-8:30 p.m.)

"According to Jim" placed second in its half-hour among Adult 18-49 (2.3/8) with the Net's strongest young adult performance in the time slot in 3 months � since 02/14/07.

"Notes from the Underbelly" (8:30-9:00 p.m.)

"Notes from the Underbelly" built on it lead-in among Adults 18-34 (2.0/7 vs. 1.9/7) and across each of the key women demographics: Women 18-34 (2.8/9 vs. 2.5/9), Women 18-49 (3.1/9 vs. 3.0/10) and Women 25-54 (3.4/9 vs. 3.3/10).

"Lost" (10:00-11:00 p.m.)

Growing from its lead-in by 7.7 million viewers (12.1 million vs. 4.4 million) and by 163% in young adults (5.0/13 vs. 1.9/5), "Lost" won its Wednesday time period and was No. 1 scripted-program of the night across the adult demographics: Adults 18-34 (4.3/13), Adults 18-49 (5.0/13) and Adults 25-54 (5.6/14). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 14 telecasts since entering its new time slot.

� Despite its late time period and declining TV usage levels, "Lost" grew by 1.0 million viewers (11.6 million to 12.6 million) and by 11% among young adults (4.7/12 to 5.2/15) from its first half-hour to its second half-hour.

� "Lost" improved the hour for ABC over the same night last year by 4.5 million viewers and 67% in Adults 18-49 (7.7 million & 3.0/8 on 5/10/06).

Source: Nielsen Media Research (Preliminary), Live+SD 5/9/07.

  [may 2007]  


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