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[05/30/07 - 06:42 PM]
Disney Channel Extends Its Dominance Over Basic Cable's Prime Landscape to 27 Consecutive Months in Kids 6-11 and to 26 Months in Tweens 9-14
The Disney Channel spins the numbers for the month of May.
[via press release from The Disney Channel]

Ratings Highlights For May 2007

Final National Ratings

DISNEY CHANNEL EXTENDS ITS DOMINANCE OVER BASIC CABLE'S PRIME LANDSCAPE TO 27 CONSECUTIVE MONTHS IN KIDS 6-11 AND TO 26 MONTHS IN TWEENS 9-14

DISNEY CHANNEL ENJOYS ITS MOST-WATCHED MAY ON RECORD IN PRIME AND TOTAL DAY IN TOTAL VIEWERS AND TARGET KIDS 6-11 AND TWEENS 9-14 DEMOS

POWERED BY THE MONTH'S NO. 1 TV SERIES, "MY FRIENDS TIGGER & POOH," DISNEY CHANNEL'S PRESCHOOL-TARGETED PLAYHOUSE DISNEY BLOCK ENJOYS ITS MOST-WATCHED MAY EVER IN THE DAYPART IN TOTAL VIEWERS AND KIDS 2-5

"HANNAH MONTANA" AND "CORY IN THE HOUSE" STAND AS THE MONTH'S TOP 2 RATED BASIC CABLE SERIES IN KIDS 6-11 AND TWEENS 9-14

"THE SUITE LIFE OF ZACK & CODY" QUALIFIES AS THE MONTH'S NO. 4 BASIC CABLE SERIES IN KEY KIDS DEMOS

DISNEY CHANNEL OWNS 15 OF THE MONTH'S TOP 20 RATED TELECASTS ON BASIC CABLE IN TWEENS 9-14, AND 10 OF THE TOP 20 IN KIDS 6-11

PLAYHOUSE DISNEY'S NEWEST SERIES, "MY FRIENDS TIGGER & POOH" STANDS AS MAY 07'S NO. 1 TV SERIES IN KIDS 2-5

"MICKEY MOUSE CLUBHOUSE" RANKS AS TV'S NO. 4 SERIES IN KIDS 2-5

Disney Channel � May 2007

� Disney Channel stood as May 07's No. 1 basic cable network in Prime, extending its dominance to 27 consecutive months in Kids 6-11 (936,000/3.9 rating) and to 26 months in Tweens 9-14 (798,000/3.2 rating).

� May 07 finished as Disney Channel's most-watched May on record in Total Day in Total Viewers (1.3 million), Kids 6-11 (469,000/1.9 rating) and Tweens 9-14 (388,000/1.6 rating).

� May 07 qualified as Disney Channel's most-watched May of all time in Prime in Total Viewers (2.1 million), Kids 6-11 (936,000/3.9 rating) and Tweens 9-14 (798,000/3.2 rating).

� Driven by 2 of the month's Top 5 TV series in Kids 2-5, including the No. 1 series in "My Friends Tigger & Pooh," Disney Channel's preschool-targeted Playhouse Disney block enjoyed its most-watched May ever in the daypart (Monday-Sunday, 6:00 a.m.-12:00 p.m.) in Total Viewers (1.1 million) and Kids 2-5 (436,000/2.8 rating), increasing considerably over year-ago levels, up by 16% (965,000) and by 21% (361,000/2.3 rating), respectively.

� In Kids 6-11, "Cory in the House" (1.1 million/4.4 rating) and "Hannah Montana" (1.0/4.2 rating) finished as May 07's Top 2 basic cable series.

� In Tweens 9-14, "Hannah Montana" (940,000/3.8 rating) and "Cory in the House" (936,000/3.8 rating) stood as the month's Top 2 rated series on all basic cable.

� "The Suite Life of Zack & Cody" ranked as basic cable's No. 4 series in both Kids 6-11 (968,000/4.0 rating) and Tweens 9-14 (842,000/3.4 rating).

� Altogether, fronted by "Hannah Montana," Disney Channel was home to 15 of the month's Top 20 rated telecasts on basic cable in Tweens 9-14, and 10 of the Top 20 in Kids 6-11.

� "My Friends Tigger & Pooh" ranked as the month's No. 1 TV series (broadcast and basic cable) in Kids 2-5 (859,000/5.4 rating), while "Mickey Mouse Clubhouse" placed No. 4 (773,000/4.9 rating).

Source: Nielsen Media Research (National Ratings, May 2007: 4/30/07-5/27/07, Most Current).





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