TBS's Premiere of Tyler Perry's HOUSE OF PAYNE Moves In With Ad-Supported Cable's Top Sitcom Telecast of All Time
Ground-Breaking Series Deal Delivers Record-Breaking Numbers As Series Delivers Ad-Supported Cable's #1 Sitcom Telecast Among Key Adult Demos, Viewers and Households
Series Scores Significant Growth from First Episode to Second
Tyler Perry's HOUSE OF PAYNE Continues with Back-To-Back Episodes
Each Wednesday at 9 p.m. and 9:30 p.m. (ET/PT)
The unprecedented deal that brought Tyler Perry's HOUSE OF PAYNE to TBS has now resulted in a record-breaking victory, as the series claims ad-supported cable's #1 sitcom telecast of all time in delivery of adults 18-34, adults 18-49, adults 25-54, viewers and households, according to preliminary data from Nielsen Media Research. The show, which grew a strong 12% from the first episode to the second, also provided TBS with the network's top series telecast of all time among all key adult demos, households and viewers, as well as ad-supported cable's top scripted telecast for the year to date among adults 18-49 and adults 25-54.
Tyler Perry's HOUSE OF PAYNE, which centers on the lives of three generations of an African-American family living under one roof, runs each Wednesday with back-to-back episodes at 9 p.m. and 9:30 p.m. (ET/PT).
"As both a creative talent and an innovative businessman, Tyler Perry has once again proven he has a Midas touch when it comes to creating popular entertainment, and we are thrilled that TBS is the current exclusive home of HOUSE OF PAYNE," said Steve Koonin, president of Turner Entertainment Networks. "Last night's record-breaking performance has gotten TBS's summer of new sitcom premieres off to a roaring start, setting the stage for the eagerly anticipated premiere of The Bill Engvall Show and the return of the hit series My Boys in July."
Ratings highlights for the premiere of Tyler Perry's HOUSE OF PAYNE on TBS:
The 9:30 p.m. telecast of Tyler Perry's HOUSE OF PAYNE on TBS now ranks as ad-supported cable's top sitcom telecast of all time among adults 18-34 (1,416,000); adults 18-49 (3,056,000); adults 25-54 (2,985,000); persons 2+ (5,820,000); households (3,551,000). It also scored a strong 3.8 household coverage rating/3.2 national rating.
The 9:30 p.m. episode also ranks as TBS's top series telecasts of all time among key adult demos, households and viewers, as well as ad-supported cable's #1 scripted series telecast for the year to date among adults 18-49 and adults 25-54.
The 9 p.m. episode ranks second to the 9:30 p.m. episode on the list of ad-supported cable's top sitcom telecasts of all time among adults 18-49 (2,723,000); adults 25-54 (2,728,000); persons 2+ (5,206,000); households (3,320,000). It also scored a very strong 1,174,000 delivery among adults 18-34, as well as a 3.5 household coverage rating/3.0 national rating.
The sitcom built significantly from its first episode to the second, with adults 18-34 up 21%; adults 18-49 up 12%; adults 25-54 up 9%; persons 2+ up 12%; and households up 7%.
Tyler Perry's HOUSE OF PAYNE is a half-hour sitcom that follows a multi-generational family as they try to tackle today's real issues, all in their own unique and hilarious ways. Created, directed and produced by Tyler Perry, the series stars Allen Payne (Jason's Lyric), LaVan Davis (The Gospel Truth) and Cassi Davis (Daddy's Little Girl). In the premiere episode, Perry made a guest appearance as his now-legendary alter ego, Madea.
TBS, a division of Turner Broadcasting System, Inc., is television's "very funny" network. It serves as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original comedy series like My Boys, The Bill Engvall Show, 10 Items or Less and The Frank Show (working title); first-run series like Tyler Perry's House of Payne; specials and special events, such as Funniest Commercials of the Year and The Comedy Festival in Las Vegas; blockbuster movies; and hosted movie showcases.
Turner Broadcasting System, Inc., a TimeWarner company, is a major producer of news and entertainment product around the world and the leading provider of programming to the basic cable industry.
Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. All claims are based on Nielsen Program Type CS. African-American viewership data will be released Friday, June 8.