Smash Hit 'Army Wives,' The Highest-Rated Series in LIFETIME Television's 23-Year History, Marches to New Ratings Records
Sunday, June 24* Telecast Captures Largest Audience of Season With Nearly
Four Million Viewers
NEW YORK, June 25 -- "Army Wives," the highest-rated
series in Lifetime's 23-year history, demolished its own records set just
last week, soaring to season-high ratings in P2+, households, W18-49 and
W25-54 during its week four Sunday, June 24 10 p.m. (ET/PT) telecast.
The year's top-rated new cable drama among W18-49, "Army Wives"
averaged 3.9 million P2+ and a 3.2 household rating, while scoring a 2.8
among W18-49 and a 3.1 among W25-54.**
Armed with a battalion of critical acclaim, "Army Wives" also became
the first major network cable drama in five years to increase its audience
in Week Four compared to Week One.
Building upon the success of "Army Wives," Lifetime's bold summer
strategy of debuting three new dramas for the same night in the same season
continues on Sunday, July 15 when "Side Order of Life" and "State of Mind"
premiere at 8 p.m. (ET/PT) and 9 p.m. (ET/PT), respectively.
Filmed on location in Charleston, South Carolina, "Army Wives" stars
Emmy(R) Award winner Kim Delaney ("NYPD Blue"), Sally Pressman ("Shark"),
Brigid Brannagh ("Over There"), Brian McNamara ("The O.C."), Sterling K.
Brown ("Starved"), Wendy Davis ("Commander in Chief"), Drew Fuller
("Charmed") and Catherine Bell ("JAG"). Mark Gordon ("Grey's Anatomy,"
"Criminal Minds") and The Mark Gordon Company's President of Production,
Deborah Spera ("Criminal Minds") serve as executive producers. Jeff Melvoin
("Alias") serves as executive producer and show runner. Katherine Fugate
("The Prince & Me") created the series and also serves as executive
producer and writer. The series is based on the book Under the Sabers: The
Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant.
"Army Wives" is produced by ABC Studios.
*Airs at 10 p.m. (ET/PT)
**According to Nielsen Fast Nationals
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