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[07/10/07 - 08:25 PM]
Powered by High-Performing "Harry Potter" Theatricals, the Week of July 2 Rates as ABC Family's Most-Watched Week of 2007 in Total Viewers and Adults 18-49
ABC Family spins the numbers for the week of July 2-8.

[via press release from ABC Family]

Ratings Highlights for July 2-8, 2007

Final National Ratings

Powered by High-Performing "Harry Potter" Theatricals, the Week of July 2 Rates as ABC Family's Most-Watched Week of 2007 in Total Viewers and Adults 18-49

Coming off its Most-Watched 2Q on Record, the Week of July 2 Stands as ABC Family's Top-Rated Week of 2007 in Adults 18-34 and Women 18-49

With its Strongest Competitive Placement in Prime of 2007, ABC Family Finishes as Basic Cable's No. 4 Network in Total Viewers, and No. 3 in Adults 18-49, Women 18-49 and Viewers 12-34

Bolstered by "Harry Potter Weekend," ABC Family Stands as the Weekend's No. 1 Basic Cable Network in Prime in Women 18-34, Women 18-49 and Viewers 12-34

ABC Family Garners Solid Gains Over the Equivalent Year-Ago Week Across All Target Demos

For the Just Completed 2Q07, ABC Family Enjoyed its Most-Watched 2Q of All Time in Adults 18-34 and Key Women, Posting Solid Increases Over Year-Ago Levels

ABC Family

� In Prime, the week of July 2-8, 2007 finished as ABC Family's most-watched week of 2007 in Total Viewers (1.6 million), Adults 18-34 (360,000/0.5 rating), Adults 18-49 (747,000/0.6 rating) and Women 18-49 (462,000/0.7 rating).

� Boasting the Network's strongest competitive finish in Prime of 2007, ABC Family finished as the week's No. 4 network in Total Viewers (1.6 million), and placed No. 3 in Adults 18-49 (747,000), Women 18-49 (462,000) and Viewers 12-34 (618,000).

� Powered by its "Harry Potter Weekend" stunt, which featured "Harry Potter & the Sorcerer's Stone" (Friday, 7:30 � 11:00 p.m.), "Harry Potter & the Chamber of Secrets" (Saturday, 7:00-11:00 p.m.) and "Harry Potter & the Prisoner of Azkaban" (Sunday, 8:00 -11:00 p.m.), ABC Family was the No. 1 basic cable network in Prime over the three nights in Women 18-34 (310,000/0.9 rating), Women 18-49 (712,000/1.1 rating) and Viewers 12-34 (889,000/1.0 rating).

� Versus the comparable year-ago week, ABC Family generated considerable double-digit gains in target demos, up by 45% in Total Viewers (1.6 million vs. 1.1 million), by 64% in Adults 18-34 (360,000 vs. 220,000), by 56% in Adults 18-49 (747,000 vs. 479,000), by 53% in Women 18-49 (462,000 vs. 301,000) and by 67% in Viewers 12-34 (618,000 vs. 371,000).

� For the just completed 2Q07, ABC Family garnered its largest 2Q audience on record in Prime in Adults 18-34 (240,000/0.4 rating), Women 18-34 (171,000/0.5 rating) and Women 18-49 (300,000/0.58 rating), surpassing year-ago levels by 12% (vs. 215,000), by 28% (vs. 134,000) and by 12% (vs. 268,000), respectively.

Source: Nielsen Media Research (National Ratings, 7/2/07-7/8/07, Live + Same Day).





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