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[07/17/07 - 11:46 AM]
Lifetime Television Reigns Supreme on Sunday Night
Lifetime spins the numbers for Sunday, July 15.

[via press release from Lifetime]

LIFETIME Television Reigns Supreme on Sunday Night

'ARMY WIVES,' 'SIDE ORDER OF LIFE' AND 'STATE OF MIND' POWER NETWORK TO #1 IN PRIME IN HOUSEHOLDS, P2+, W18-34, W18-49 AND W25-54

'ARMY WIVES' BEATS CBS, NBC AND ABC AMONG W18-49 AVERAGE VIEWERS FIRST TIME THREE NEW DRAMAS ON ONE BASIC CABLE NETWORK HAVE ALL SCORED OVER A 2.0 HOUSEHOLD RATING

- Dramas Deliver Cumulative Audience of More Than 10 Million Viewers -

NEW YORK, July 17 -- The Sunday, July 15 premieres of Lifetime's new critically acclaimed dramas "Side Order of Life" and "State of Mind," along with the continuing sensational success of "Army Wives," the network's highest-rated series ever, averaged a 2.5 household rating and 2.3 million P2+, powering Lifetime to complete domination of basic cable from 8- 11PM (ET/PT), ranking #1 among HHs, P2+, W18-34, W18-49 and W25-54.

"Army Wives" was the evening's highest-rated program in all these demos -- and beat CBS, NBC and ABC among W18-49 with 1,233,000 average viewers.

"Side Order of Life" ranked #1 among HHs and W25-54 at 8PM (ET/PT).

The "Side Order of Life" and "State of Mind" debuts at a 2.1 HH rating each-- with "Army Wives" soaring in its seventh week to a season high 3.3HH rating -- marks the first time three freshman dramas on one ad-supported cable network have all scored over a 2.0 HH rating.

The trio of dramas also delivered a cumulative audience of ten and a half million viewers*

Said Susanne Daniels, President, Entertainment, Lifetime Networks: "It's incredibly exciting to follow the success of 'Army Wives,' a show that has clearly struck a chord in the zeitgeist, with these two new critically acclaimed dramas, 'Side Order of Life' and 'State of Mind,' which have resonated with our loyal audience. Thanks to the outstanding production teams, brilliant acting and sharp writing, 'Side Order of Life' and 'State of Mind,' along with the water cooler series 'Army Wives,' have branded Lifetime as the number one destination on Sunday night for quality drama this summer."

"Army Wives" is re-enlisting for another tour of duty with 18 new episodes of season two scheduled to begin in the spring of 2008.

Details on Lifetime Television, Sunday, July 15:

-- At 8PM, "Side Order of Life" averaged a 2.1 HH rating/2.4 million P2+

-- At 9PM, "State of Mind" averaged a 2.1 HH rating/2.3 million P2+

-- At 10PM, "Army Wives" averaged a 3.3 HH rating/3.7 million P2+

-- Traffic at LifetimeTV.com for "Side Order of Life" and "State of Mind" increased 236% and 350%, respectively, versus the prior week average

A quirky, thought-provoking and new comedic drama series centering on a young magazine photographer who suddenly re-evaluates her life and impending nuptials after receiving "a wake-up call from the universe," "Side Order of Life" stars Marisa Coughlan, Jason Priestley, Christopher Gartin and Diana Maria Riva. Academy Award(R)-winning producers Dan Jinks and Bruce Cohen ("American Beauty") of The Jinks/Cohen Company serve as executive producers. The pilot, directed by James Frawley ("Ally McBeal"), was written by Margaret Nagle (HBO's "Warm Springs"), who created the series and serves as executive producer. The series is produced by The Jinks/Cohen Company in association with Warner Horizon Television for Lifetime Television. S

tarring Lili Taylor as a brilliant, take-charge therapist whose personal problems rival those of her eclectic and offbeat patients, the "State of Mind" cast also includes Derek Riddell ("No Angels"), Mido Hamada ("The Path to 9/11"), Theresa Randle ("Bad Boys"), Devon Gummersall ("Relativity," "My So- Called Life") and Kevin Chamberlin ("Heroes," two-time Tony(R) Award nominee, Broadway's "Dirty Blond," "Seussical"). Greer Shephard and Michael Robin, executive producers of "The Closer" and "nip/tuck," executive produce the series. The pilot, also directed by Michael Robin, was written by best- selling author and practicing psychotherapist Amy Bloom, who also created the series and is co-executive producer. Bernie Caulfield serves as producer. "State of Mind" is produced by Shephard/Robin Productions in association with Warner Horizon Television for Lifetime Television.

Filmed on location in Charleston, South Carolina, "Army Wives" stars Emmy(R) Award winner Kim Delaney ("NYPD Blue"), Sally Pressman ("Shark"), Brigid Brannagh ("Over There"), Brian McNamara ("The O.C."), Sterling K. Brown ("Starved"), Wendy Davis ("Commander in Chief"), Drew Fuller ("Charmed") and Catherine Bell ("JAG"). Mark Gordon ("Grey's Anatomy," "Criminal Minds") and The Mark Gordon Company's President of Production, Deborah Spera ("Criminal Minds"), serve as executive producers. Jeff Melvoin ("Alias") serves as executive producer and show runner. Katherine Fugate ("The Prince & Me") created the series and also serves as executive producer and writer. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

*Nielsen Media Research, 7/15/07 8-11P, unduplicated audience

SOURCE LIFETIME Television
http://www.lifetimetv.com





  [july 2007]  
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M
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W
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· ALIAS (ABC)
· ALLY MCBEAL (FOX)
· ARMY WIVES (LIFETIME)
· CHARMED (WB)
· CLOSER, THE (TNT)
· COMMANDER-IN-CHIEF (ABC)
· CRIMINAL MINDS (CBS)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· JAG (CBS)
· NIP/TUCK (FX)
· NO ANGELS (BBC AMERICA)
· NYPD BLUE (ABC)
· OC, THE (FOX)
· OVER THERE (FX)
· PATH TO 9/11, THE (ABC)
· SHARK (CBS)
· SIDE ORDER OF LIFE (LIFETIME)
· STARVED (FX)
· STATE OF MIND (LIFETIME)
· WARM SPRINGS (HBO)









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