or


[07/24/07 - 10:10 PM]
Mad Men Premiere Week Propells AMC to Top Ten Status
AMC spins the numbers for the summer to date.

[via press release from AMC]

Mad Men Premiere Week Propells AMC to Top Ten Status

Network Viewing Atmosphere Couples Original Series Premiere with Key Movies, Providing Consistent Ratings Success Through Out the Week

July 24, 2007 - New York, New York - In a week that brought AMC the largest amount of Emmy nominations in basic cable and the premiere of its first original scripted series, Mad Men, the network announced today that it also achieved top ten rating status for the week in various key demographics, including #7 in A25-54, #7 in M25-54, #8 in households, #8 in M18-49 and #9 in HH Rtg. The Mad Men premiere week continues the network's newly adopted programming strategy, which uniquely couples quality cinematic television with top iconic films. The viewing environment created last week brought unprecedented daily success with 5 movie titles performing over a 1.1 HH rating in primetime.

For Thursday evening, the premiere of Mad Men coupled with the network's premiere of Goodfellas, helped AMC rank as the #4 cable network in HH Ratings for the night, delivering an average 1.3 HH RTG in primetime and giving it the #1 network upscale HH RTG ($100K+). Mad Men as a stand alone provided the network with a 1.4 HH RTG on Thursday night, which is +75% above its Thursday night's average. In addition, the premiere brought significant gains to the network's targeted prime demos, providing a 46% increase in A25-54, a 56% increase in M25-54 and a 32% in W25-54.

"Between our Emmy nomination, the premiere of Mad Men and now these final rating numbers, it has been a truly historic week for AMC," stated Charlie Collier, General Manager and EVP for AMC. "We had very clear and specific set of expectations for Mad Men, both as a series and how it can best serve the network as a whole, and we have surpassed them all. In an era where content priorities now consist of reality programming, game shows, wrestling and procedural reruns, AMC has built a unique original programming vision focused on quality. No one in cable can couple cinematic originals with our library of enduring iconic movies and last week provided a glimpse of the unique way we can serve the marketplace. We are very pleased with what we saw last week and we look forward to the coming weeks, where we will continue to building off these successes."

The following details key ratings for AMC and Mad Men's this week:

Propelled by strong performances of AMC's new original series Mad Men as well as the networks premiere Goodfellas, AMC ranked as a Top 10 network during the week in Primetime among several key measures: #7 on A25-54; #7 on M25-54; #8 on households; #8 on M18-49; #9 on HH Rtg.

Mad Men & Goodfellas also helped elevate AMC to rank as the #1 network in HH Rating (1.4) with an upscale audience of $100K+ for the night compared to other basic cable networks during Thursday's 8-11pm prime daypart.

Source: Nielsen Media Research. Live Data. Thursday (7/19/07) 8-11pm primetime rank. Rank of HH Ratings with a HHI of $100k+ among all basic cable networks that broadcast more than 51% of the daypart.

AMC's premiere of the new original scripted series Mad Men (10p &11p) attracted over 3 Million (3,007,000) unique viewers on Thursday Night.

Source: Nielsen Media Research. Live Data. Mad Men 10p & 11pm program reach/cume (7/19/07). 75% unification, 6 min qualifier (Nielsen standard)

AMC's 10pm Mad Men delivered a 1.4 HH RTG, which is +75% above both AMC's Thursday night time period average. The show averaged more than 1.2 million homes.

Thursday's Mad Men premiere has seen significant gains over the networks prime demo performances: +52% in P2+; +46% in A25-54; +56% in M25-54; +32% in W25-54.

For the week, AMC aired 5 strong movie titles that performed over a 1.1 HH rating during primetime. These included: The Godfather II (7/16 - 1.3 rating); The Untouchables (7/18 - 1.3 rating); Goodfellas (7/19 - 1.2 rating); The Godfather III (7/17 - 1.2 rating) and The Natural (7/22 - 1.1 rating). Mad Men was developed by the network and created by Emmy Award-winning executive producer and writer of "The Sopranos" Matthew Weiner. Set in 1960 New York, the one hour drama received tremendous critical acclaim heading into its premiere, chronicling the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The show airs each Thursday at 10 pm EST.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards, and three Golden Globe´┐Ż nominations for its first original movie, "Broken Trail."

About Rainbow Media Holdings LLC

A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks - AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service - Rainbow Sports Networks; on-demand networks including LIFESKOOL and SPORTSKOOL; and the largest suite of high definition channels available anywhere - the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division - IFC Entertainment; in addition to its advertising sales division - Rainbow Advertising Sales Corporation - and its full service network programming origination and distribution company - Rainbow Network Communications.





  [july 2007]  
S
M
T
W
T
F
S


· MAD MEN (AMC)
· SOPRANOS, THE (HBO)





most recent ratings | view all posts
[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.