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[07/24/07 - 01:09 PM]
Primetime Ratings Report for the Week of July 16, 2007
ABC spins the numbers for the week of July 16-22.

[via press release from ABC]

Primetime Ratings Report For the week of July 16, 2007

ABC Registers its Best Total Viewer and Adults 18-49 Numbers in 5 Weeks And is the Only Network Up in Adults 18-49 from the Year-Ago Week

ABC's Repeat "Wife Swap" Tops Its Monday 8pm Time Period in Viewers, Outdrawing NBC's Special "Victoria Beckham: Coming to America"

ABC Marks its Best Non-Sports Tuesday of the Summer

The Series Premiere of "Just for Laughs" Qualifies as ABC's Strongest Summer Series Debut in 2 Years

Building on its Lead-in, a Second Episode of "Just for Laughs" Takes Second in Viewers and Young Adults, While Ranking as Tuesday's No. 1 TV Show in Kids 2-11

ABC's "Shaq's Big Challenge" Hits Series Highs in Total Viewers and Adults 18-49

ABC News' "Primetime: Family Secrets" Sees a Series Best In Adults 18-49 for the Second Consecutive Week

Friday's No. 1 Program in Adults 18-49, ABC News' "20/20" Ranks No. 1 in its Hour In the Key Young Adult Demo for the 5th Week in a Row

ABC's Rebroadcast of "WWOD: The Princess Diaries" Leads Saturday Night Across All Key Women Demos, Teens 12-17 and Kids 2-11

ABC's 2-Part Repeat "Extreme Makeover: Home Edition" Ranks No. 1 at 7pm and 8pm on Sunday in Adults 18-49 and Young Women

Part 2 of "Extreme Makeover: Home Edition" Builds on its Lead-in By 2.6 Million Viewers and by 79% in Adults 18-49

WEEK No. 44:

For the week of July 16, 2007, ABC attracted its largest audience (4.7 million) and highest Adults 18-49 performance (1.6/5) in 5 weeks � since week of 6/11/07.

� ABC was up from the same week last year (w/o 7/17/06) by 7% in Adults 18-49 (1.6/5 vs. 1.5/5). ABC was the only network to improve from the year-ago week in Adults 18-49, as CBS, NBC and Fox were each down.

Weekly Rankings: ABC aired 4 of the week's Top 20 TV programs in Adults 18-49: "Just for Laughs" � No. 8, "Just for Laughs � SP" � No. 14, while "Primetime: Family Secrets" and "Extreme Makeover: Home Edition" tied at No. 18. In addition, "Just for Laughs" ranked No. 7 and "Just for Laughs � SP" ranked No. 14 for the week in Total Viewers.

Monday

"Wife Swap" (8:00-9:01 p.m.)

An encore "Wife Swap" drew 5.3 million viewers and a 2.0 rating, 7 share Adults 18-49 (2.1/7). The unscripted ABC program won the 8 o'clock hour in Total Viewers, outdrawing the NBC's special, "Victoria Beckham: Coming to America" (5.1 million).

Tuesday

ABC's Tuesday night lineup, including the series premiere of "Just for Laughs," "Shaq's Big Challenge" and "Primetime: Family Secrets," finished second on the night with the Net's best non-sports performance of the summer in both Total Viewers (6.9 million) and Adults 18-49 (2.4/7).

"Just for Laughs � SP" (8:00-8:30 p.m.)

The series debut telecast of "Just for Laughs" placed second in its half-hour to NBC's "America's Got Talent" in both Total Viewers (7.9 million) and Adults 18-49 (2.7/10). Excluding the pre-TV season premiere of "Dancing with the Stars" in September (9/12/06), "Just for Laughs" scored ABC's strongest summer numbers in the half-hour in viewers and young adults in nearly 4 years � since 9/16/03.

� "Just for Laughs" qualified as ABC's strongest summer series debut in Total Viewers and Adults 18-49 in 2 years � since 7/13/05 with "Brat Camp."

"Just for Laughs" (8:30-9:00 p.m.)

Building on its lead-in by 9% in viewers and by 11% in young adults, the regular time period premiere of "Just for Laughs" took second in its half-hour, attracting 8.6 million viewers and a 3.0 rating, 10 share in Adults 18-49. Excluding the pre-TV season premiere of "Dancing with the Stars" in September (9/12/06), the hidden-camera comedy series turned in ABC's best summer showing in the time period in viewers and young adults in nearly 3 years � since 9/7/04.

� "Just for Laughs" won its time period in Kids 2-11 (2.2/9), finishing as the No. 1 program of the evening with Kids 2-11.

"Shaq's Big Challenge" (9:00-10:00 p.m.)

Boosted by the series debut of "Just for Laughs," "Shaq's Big Challenge" hit series highs in Total Viewers (5.4 million) and Adults 18-49 (2.0/6). In fact, the unscripted series attracted ABC's largest non-sports audience in the hour this summer.

"Primetime: Family Secrets" (10:00-11:00 p.m.)

ABC News' "Primetime: Family Secrets," featuring a Cynthia McFadden report on Daniel Baldwin's fight for his life, hit a series high for the second week in a row in Adults 18-49 (2.5/7). The ABC newsmagazine took second in the hour in both viewers (6.9 million) and young adults (2.5/7).

Wednesday

"American Inventor" (9:00-10:00 p.m.)

Building on its Adults 18-49 lead-in by 16% (2.2/7 vs. 1.9/7), ABC's "American Inventor" posted best-since-premiere ratings across each of the key women demographics: Women 18-34 (2.1/6), Women 18-49 (2.6/7 � tied) and Women 25-54 (2.9/7 � tied).

Friday

"20/20" (10:00-11:00 p.m.)

In the final hour of prime, ABC News' "20/20" ranked No. 1 among Adults 18-49 (1.5/5 - tied) for the 5th week in a row. In addition, the ABC newsmagazine qualified as No. 1 program on Friday night in the key adult demographic.

Saturday

ABC's encore telecast of "The Wonderful World of Disney: The Princess Diaries" placed second on the night in Adults 18-49 (1.2/5). The 2001 theatrical led Saturday evening across each of the key women demographics [Women 18-34 (1.5/6), Women 18-49 (1.7/7) and Women 25-54 (1.9/7)], Teens 12-17 (1.6/7) and Kids 2-11 (1.0/5).

Sunday

"Extreme Makeover: Home Edition � 7PM" (7:00-8:00 p.m.)

Part 1 of ABC's rebroadcast "Extreme Makeover: Home Edition" ranked No. 1 in the 7 o'clock hour in Adults 18-49 (1.4/5 - tied), Women 18-34 (1.4/6) and Women 18-49 (1.6/6).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Part 2 of the rebroadcast "Extreme Makeover: Home Edition" ranked No. 1 in its hour among Adults 18-49 (2.5/8), as well as Women 18-34 (2.8/10) and Women 18-49 (3.1/10).

� "Extreme Makeover: Home Edition" built on its first hour by 2.6 million (6.7 million vs. 4.1 million) and by 79% in Adults 18-49 (2.5/8 vs. 1.4/5), posting ABC's strongest numbers in the hour this summer.

Source: Nielsen Media Research, NTI (Live + Same Day or Most Current), week of 7/16/07, or as dated.





  [july 2007]  
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· 20/20 (ABC)
· AMERICAN INVENTOR (ABC)
· AMERICA'S GOT TALENT (NBC)
· BRAT CAMP (ABC)
· DANCING WITH THE STARS (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· JUST FOR LAUGHS (ABC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· SHAQ'S BIG CHALLENGE (ABC)
· VICTORIA BECKHAM: COMING TO AMERICA (NBC)
· WIFE SWAP (CMT)
· WONDERFUL WORLD OF DISNEY, THE (ABC)





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