[07/31/07 - 02:55 PM]
TBS's Critically Acclaimed Original Series My Boys Returns Bigger Than Ever Among Young Adults, with Median Age of 29
TBS spins the numbers for Monday, July 30.

[via press release from TBS]

TBS's Critically Acclaimed Original Series MY BOYS Returns Bigger Than Ever among Young Adults, With Median Age of 29

Comedy Series Outdelivers November 2006 Season Premiere, Boosts Adults 18-34 Delivery by 40% Over 2006 Series Average

MY BOYS Airs Mondays at 10 p.m. (ET/PT), Only on TBS

Continuing to ride a wave of comedy success, TBS has triumphed once again on the original comedy series front, according to data from Nielsen Media Research. Last night's return of the critically acclaimed sitcom MY BOYS scored extremely well with young adults, garnering a median age of 29. The show also outdelivered the series' November 2006 premiere among adults 18-34 and scored an extraordinary 43% growth in that demographic when compared to the show's 2006 13-episode average. Last night's episodes averaged more than 1.6 million viewers, nearly half of them among the key adults 18-34 demographic. MY BOYS airs Mondays at 10 p.m. (ET/PT), exclusively on TBS.

Ratings highlights for the return of MY BOYS on TBS:

MY BOYS' two episodes last night were a big hit with young viewers, delivering a median age of 29.

The first episode of MY BOYS at 10 p.m. outdelivered the series' November 2006 premiere among adults 18-34 by 4% (783,000 vs. 756,000). The 10:30 p.m. episode also outperformed last year's premiere episode among the same demo, beating it by 8% (818,000 vs. 756,000).

Combined, last night's back-to-back episodes averaged 801,000 adults 18-34, a 43% jump over last year's 559,000 premiere average for the first 13 episodes in that demographic. Last night's episodes also averaged 1,176,000 adults 18-49, up 12% vs. premiere telecasts of the show in 2006 (1,052,000).

Demonstrating the successful strategy of stacking episodes to provide stronger flow, the 10:30 p.m. episode of MY BOYS last night showed growth over its lead-in 10 p.m. episode, with adults 18-34 up 4% and adults 18-49 up 6%.

With MY BOYS joining the list, TBS now claims ad-supported cable's Top 8 sitcoms for the year to date among adults 18-49, with Tyler Perry's HOUSE OF PAYNE ranking #1, THE BILL ENGVALL SHOW ranking #2 and MY BOYS ranking #6. Rounding out the list are Friends (#3), Seinfeld (#4), Everybody Loves Raymond (#5), King of Queens (#7) and Sex and the City (#8).

MY BOYS features Jordana Spiro (Must Love Dogs) as a 20-something sports writer who spends a lot of time with her cadre of male friends. Last year, the show saw PJ and her boys through some humorous, yet realistic, times including on-the-job romance, a dating slump, the value of honesty in friendship and uncovering secrets kept from close friends. This summer promises more poker nights at PJs, beers at Crowley's Bar and amusing situations from the whole gang. Andy (Jim Gaffigan � That �70s Show, Ed) will struggle with his move to the suburbs and another big bombshell from Meredith. Mike (Jamie Kaler � The Family Stone), having exhausted every means to kill time while unemployed, strikes ups an interesting business alliance. Kenny (Michael Bunin � Scrubs) continues to search for love in all the wrong places. Bobby (Kyle Howard � Related, Orange County), who has comfortably settled in as one of the gang, reveals a shocking secret of his own. Brendan (Reid Scott � American Dreams) goes through a distur

bing personality change that requires the entire group to get him back on track. Stephanie (Kellee Stewart � Guess Who?) runs into some financial trouble this year but is lucky in love.

Casting a big shadow over this summer is the fact that PJ and Stephanie have purchased two two-for-one tickets to Italy. The entire summer sends them on a quest to find boyfriends to bring along as their dates. Or in PJ's case, on a journey to determine whether or not she even wants to bring a boyfriend at all.

MY BOYS premiered on TBS in November 2006, quickly scoring strong ratings and critical acclaim. It ended the year as ad-supported cable's #1 original sitcom among key adult demos, households and viewers. The show is being executive-produced by creator Betsy Thomas (Run of the House), Jamie Tarses, Gavin Polone (Curb Your Enthusiasm, The Gilmore Girls) and Eric Gilliland (Roseanne, That �70s Show). It comes to TBS from Pariah and 2 Out Rally Productions, Inc., in association with Sony Pictures Television.

TBS, a division of Turner Broadcasting System, Inc., is television's "very funny" network. It serves as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, King of Queens, Seinfeld and Friends; original comedy series like My Boys, The Bill Engvall Show, 10 Items or Less and Frank TV; first-run series like Tyler Perry's House of Payne; specials and special events, such as Funniest Commercials of the Year and The Comedy Festival in Las Vegas; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. All claims are based on Nielsen Program Type CS, exclude specials and are determined with a four-telecast qualifier.

  [july 2007]  

· ED (NBC)

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