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[08/20/07 - 12:48 PM]
Big Brother 8 Delivers Its Largest Sunday Audience of the Season
CBS spins the numbers for Sunday, August 19.

[via press release from CBS]

"BIG BROTHER 8" DELIVERS ITS LARGEST SUNDAY AUDIENCE OF THE SEASON

This Marks the Third Consecutive Sunday Edition to Hit a New Viewer High Delivery

"Big Brother" Wins its Time Period in Viewers and Key Demos with Week-to-Week Increases

Last night's edition of BIG BROTHER 8 delivered 7.62 million viewers giving the summer series its largest Sunday audience of the season, according to preliminary Nielsen Live Plus same-day ratings for Sunday, Aug. 19.

This marks the third consecutive week BIG BROTHER 8 SUNDAY has hit a season high viewer delivery.

From 8:00-9:00PM, BIG BROTHER SUNDAY 8 was first in households (4.8/08), viewers (7.62m), adults 25-54 (3.3/09), adults 18-49 (2.9/08) and second in adults 18-34 (2.4/08, -0.2 behind FOX).

Compared to last Sunday, BIG BROTHER 8 SUNDAY was up +2% in households (from 4.7/08), +3% in adults 25-54 (from 3.2/09), +4% in adults 18-49 (from 2.8/09), +20% in adults 18-34 (from 2.0/07) and added +100,000 viewers (from 7.52m, +1%).

For the night, CBS was first in households (5.4/09), viewers (8.16m), adults 25-54 (2.7/07) and tied for first in adults 18-49 (2.1/06, with FOX).

Final Sunday ratings will be available on Tuesday.





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· BIG BROTHER (CBS)





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