[08/21/07 - 03:17 PM]
USA Still on Top
USA spins the numbers for the week of August 13-19.

[via press release from USA]



NEW YORK, NY � August 21, 2007 � USA was the #1 cable network for the week, delivering more P25-54 (1.3 million), P18-49 (1.25 million), and P18-34 (547,000) than any other ad-supported network in basic cable prime.

Original programming on USA represented half of the top ten ad-supported telecasts in basic cable prime this week led by WWE MONDAY NIGHT RAW, BURN NOTICE, MONK and PSYCH. No other network placed as many telecasts in the top ten.

� Last week's WWE MONDAY NIGHT RAW was the most-watched episode in 3Q07 to date among P25-54 (2.24 million), P18-49 (2.44 million), P18-34 (1.2 million), and total viewers (5.33 million).

� BURN NOTICE was the #1 show on Thursday and has been the top show for each of the eight weeks it has been on the air. More people watched BURN NOTICE than any other show in Thursday's basic cable prime among P25-54 (2.12 million), P18-49 (2.11 million) and P18-34 (1.01 million), and no other program delivered more than 2 million in P25-54 or P18-49, or 1 million in P18-34. Episode 8 found its largest P18-34 audience ever � the first time this series has delivered over 1 million in that demo.

� MONK and PSYCH were the top ad-supported telecasts on Friday night. Against a record breaking night on Disney, both USA originals placed among the ten most-watched programs in Friday's basic cable prime overall. Despite competing directly against Disney's record-breaking "High School Musical 2," MONK grew week-to-week to place fifth overall and delivered more viewers in P18-49 (1.60 million), P25-54 (1.89 million) and households than any of the "Big 3" broadcast networks. PSYCH was the #4 telecast on Friday night in both demos, delivering 1.90 million in P25-54 and 1.77 million in P18-49.

*Please note: all data is Live+SD unless otherwise noted.

  [august 2007]  


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