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[08/28/07 - 12:51 PM]
Primetime Ratings Report for the Week of August 20, 2007
ABC spins the numbers for the week of August 20-26.

[via press release from ABC]

Primetime Ratings Report For the week of August 20, 2007

ABC Monday Lineup Leads the Night Among Women 18-34 and Women 18-49

ABC's Repeat "Wife Swap" Leads in its Hour in Adults 18-34 and Adults 18-49

ABC's "Fat March" Hits Series Highs in Viewers and Young Adults

An Encore "Supernanny" Wins Monday 10pm in Adults 18-34 and Women 18-34 for the Third Consecutive Week

Back-to-Back Episodes of "Just for Laughs" Take Second In Their Half-Hours in Young Adults

In its New 9pm Tuesday Hour, ABC News' "i-CAUGHT" is Up in Adults 18-34 and Adults 18-49 Over its Week-Ago Performance

ABC News' "Primetime: Crime" Premieres in its Tuesday 10pm Hour with Series Highs Across Each of the Key Adult Demographics

Ranking No. 1 in its Hour for the 9th Time in the Last 10 Weeks, ABC News' "20/20" is Friday's No. 1 Broadcast Program in Viewers, Adults 18-49 and Adults 25-54

A repeat ABC's "America's Funniest Home Videos" Produces its Best Numbers Of the Summer in Viewers and Across All Key Adults Demographics

WEEK No. 49:

For the week of August 20, 2007, ABC attracted its largest audience (4.5 million) and highest Adults 18-49 performance (1.6/5) in 4 weeks � since week of 7/23/07.

Weekly Rankings: ABC aired 4 of the week's Top 20 TV programs in Adults 18-49: "Just for Laughs" � No. 10, "Primetime: Family Secrets" and "Wife Swap" tied at No. 13 and "Extreme Makeover: Home Edition" ranked No. 18. In addition, "Just for Laughs" ranked No. 13 and "Just for Laughs � TU 8PM" ranked No. 18 for the week in Total Viewers. "Primetime: Crime" ranked as the No. 1 newsmagazine of the week in both Adults 18-49 and Adults 25-54.

Monday

ABC's Monday night lineup led the evening among Women 18-34 (2.3/7) and Women 18-49 (2.8/7).

"Wife Swap" (8:00-9:00 p.m.)

ABC's repeat "Wife Swap" won the hour among Adults 18-49 (2.4/8). In addition, the unscripted series led the time slot among Adults 18-34 (1.9/6), across each of the key women demographics [Women 18-34 (2.6/8), Women 18-49 (3.3/9) and Women 25-54 (3.5/9)] and Teens 12-17 (1.6/6).

"Fat March" (9:00-10:00 p.m.)

"Fat March" hit series highs in both Total Viewers (4.9 million) and Adults 18-49 (1.9/5).

"Supernanny" (10:00-11:00 p.m.)

A rebroadcast of ABC "Supernanny" took the top spot in the final hour of prime among Adults 18-34 (1.6/5) and Women 18-34 (2.4/7) for the third consecutive week.

Tuesday

"Just for Laughs � TU 8PM" (8:00-8:30 p.m.)

At 8 p.m., "Just for Laughs" took second in its half-hour to the season finale of NBC's "America's Got Talent" in Adults 18-49 (2.0/7).

"Just for Laughs" (8:30-9:00 p.m.)

The night's second episode of "Just for Laughs" built on its lead-in by nearly 1.0 million viewers (7.7 million vs. 6.8 million) and by 30% in Adults 18-49 (2.6/8 vs. 2.0/7), taking second in its half-hour in the key adult demographic.

"i-CAUGHT" (9:00-10:00 p.m.)

Opposite the second hour of NBC's season finale of "America's Got Talent," ABC News' "i-CAUGHT" posted increases in its new time period over its performance the previous week among Adults 18-34 (1.6/5 vs. 1.2/4) and Adults 18-49 (2.0/5 vs. 1.8/6).

"Primetime: Crime" (10:00-11:00 p.m.)

ABC News' "Primetime: Crime" premiered in its new time slot with series high ratings in each of the key adult demographics: Adults 18-34 (1.7/5), Adults 18-49 (2.4/7) and Adults 25-54 (2.8/7 � tied).

Friday

"20/20" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC News' "20/20," with John Stossel's report on charity � who gives, who doesn't, and why we all should be more generous -- won its hour and ranked as the No. 1 broadcast program of the night in Total Viewers (6.1 million), Adults 18-49 (2.1/7) and Adults 25-54 (2.4/7) for the 4th time in the last 5 weeks.

� "20/20" ranked No. 1 in its hour in the young adult demo for the 9th time in the last 10 weeks.

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

A rebroadcast ABC's "America's Funniest Home Videos" turned in its strongest numbers of the summer in Total Viewers (6.5 million � tied) and across each of the key adult demographics: Adults 18-34 (1.6/6), Adults 18-49 (2.0/7) and Adults 25-54 (2.3/7). In addition, the video clip show won the hour among Adults 18-34 (1.6/6) and Kids 2-11 (1.3/5) for the fourth week in a row.

Source: Nielsen Media Research, NTI (Live + Same Day or Most Current), week of 8/20/07, or as dated.





  [august 2007]  
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· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S GOT TALENT (NBC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· FAT MARCH (ABC)
· I-CAUGHT (ABC)
· JUST FOR LAUGHS (ABC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· SUPERNANNY (LIFETIME)
· WIFE SWAP (PARAMOUNT)





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