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[08/30/07 - 11:20 AM]
Power of 10 Wins Its Time Period for the Third Consecutive Broadcast
CBS spins the numbers for Wednesday, August 29.
[via press release from CBS]

"POWER OF 10" WINS ITS TIME PERIOD FOR THE THIRD CONSECUTIVE BROADCAST

"Power" Is Again First in Viewers and Key Demographics

CBS Wins Wednesday in Viewers, Adults 18-49 and Adults 25-54

CBS's POWER OF 10 placed first in its time period in viewers and key demographics for its third consecutive broadcast, according to preliminary Nielsen Live Plus same-day ratings for Wednesday, Aug. 29.

From 8:00-9:00 PM, POWER OF 10 was first in households (5.4/10), viewers (8.40m), adults 25-54 (2.5/08), adults 18-49 (2.1/07) and adults 18-34 (1.4/05).

POWER OF 10 posted increases at 8:30 PM with gains of +8% in households (5.6/10 from 5.2/10), +13% in adults 25-54 (2.7/08 from 2.4/08), +16% in adults 18-49 (2.2/07 from 1.9/07), +15% in adults 18-34 (1.5/05 from 1.3/05) while adding +880,000 viewers (8.84m from 7.96m, +11%).

POWER OF 10 won its time period on Tuesday (28) and last Wednesday (22).

CRIMINAL MINDS (R) at 9:00 PM was first in households (5.8/10), viewers (8.49m), second in adults 25-54 (2.8/07, -0.1 behind NBC) and adults 18-49 (2.2/06).

CSI: NY (R) was first in households (6.0/11), viewers (8.89m), adults 25-54 (3.2/09) and adults 18-49 (2.6/08).

For the night, CBS was first in households (5.7/10), viewers (8.59m), adults 25-54 (2.8/08) and adults 18-49 (2.3/07).





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· POWER OF 10 (CBS)




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