[09/06/07 - 04:50 PM]
Hallmark Channel Works Over Time to Deliver Record Ratings During Labor Day Weekend
The Hallmark Channel spins the numbers for the week of August 27-September 3.

[via press release from The Hallmark Channel]


Network Ranks in Top 5 in Prime Time for the Week and Delivers Highest-Ever-Rated Labor Day Weekend

Hallmark Channel flexed its ratings muscles during the final week and weekend of summer 2007. In addition to maintaining its unwavering position as a top 10 rated cable network in Prime Time, the network also proved that it continues to be a powerhouse programmer around the holidays.

Hallmark Channel strategically scheduled a mystery movie marathon during Labor Day weekend which boosted it to rank #5 in Prime Time (1.2 HH rating) for the week of 8/27-9/2-07 and #6 in Prime Time for Labor Day weekend (9/1-9/3/07).

Most notably, the family-friendly programmer achieved its highest-ever-rated Labor Day weekend, with sharp increases of +50% and +48% in Prime Time and Total Day respectively, over the 2006 holiday weekend. On each day, the network landed in the top 5 in Prime Time: on Monday, September 3 the network ranked fifth for the day with a 1.7 HH rating; on Sunday, September 2 the network ranked fourth for the day with a 1.6 HH rating; on Saturday, September 1, the channel ranked fifth for the day with a 1.4 HH rating. In addition, Monday, September 3 became the network's third most-watched day ever delivering over 1 million homes and Sunday, September 2 became the network's fifth most-watched day ever delivering 1 million homes.

Hallmark Channel's mystery movie Labor Day weekend festival featured episodes of such classic mystery series as "Perry Mason," "Diagnosis Murder" and "Matlock," along with installments of the network's own original mystery movies "McBride" and "Murder 101." The festival concluded on Monday with a day-long marathon of "Murder, She Wrote" hosted by legendary actress Angela Lansbury who starred as Jessica Fletcher throughout the series' run.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research, 8/27-9/3/07 and 9/2-9/4/06

  [september 2007]  


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