or


[09/06/07 - 04:50 PM]
Hallmark Channel Works Over Time to Deliver Record Ratings During Labor Day Weekend
The Hallmark Channel spins the numbers for the week of August 27-September 3.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL WORKS OVER TIME TO DELIVER RECORD RATINGS DURING LABOR DAY WEEKEND

Network Ranks in Top 5 in Prime Time for the Week and Delivers Highest-Ever-Rated Labor Day Weekend

Hallmark Channel flexed its ratings muscles during the final week and weekend of summer 2007. In addition to maintaining its unwavering position as a top 10 rated cable network in Prime Time, the network also proved that it continues to be a powerhouse programmer around the holidays.

Hallmark Channel strategically scheduled a mystery movie marathon during Labor Day weekend which boosted it to rank #5 in Prime Time (1.2 HH rating) for the week of 8/27-9/2-07 and #6 in Prime Time for Labor Day weekend (9/1-9/3/07).

Most notably, the family-friendly programmer achieved its highest-ever-rated Labor Day weekend, with sharp increases of +50% and +48% in Prime Time and Total Day respectively, over the 2006 holiday weekend. On each day, the network landed in the top 5 in Prime Time: on Monday, September 3 the network ranked fifth for the day with a 1.7 HH rating; on Sunday, September 2 the network ranked fourth for the day with a 1.6 HH rating; on Saturday, September 1, the channel ranked fifth for the day with a 1.4 HH rating. In addition, Monday, September 3 became the network's third most-watched day ever delivering over 1 million homes and Sunday, September 2 became the network's fifth most-watched day ever delivering 1 million homes.

Hallmark Channel's mystery movie Labor Day weekend festival featured episodes of such classic mystery series as "Perry Mason," "Diagnosis Murder" and "Matlock," along with installments of the network's own original mystery movies "McBride" and "Murder 101." The festival concluded on Monday with a day-long marathon of "Murder, She Wrote" hosted by legendary actress Angela Lansbury who starred as Jessica Fletcher throughout the series' run.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research, 8/27-9/3/07 and 9/2-9/4/06





  [september 2007]  
S
M
T
W
T
F
S
      


· DIAGNOSIS MURDER (CBS)
· MCBRIDE (HALLMARK)
· MURDER 101 (HALLMARK)









most recent ratings | view all posts
[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.

[11/24/14 - 03:02 PM]
Discovery's "Gold Rush" Remains #1 Program on All of Television Among Men 18-49
Discovery spins the numbers for Friday, November 21.

[11/24/14 - 11:17 AM]
L+7 Lifts "The Big Bang Theory" Past "Sunday Night Football" As the #1 Program in Viewers, A18-49 and Adults 25-54 in Week Seven
CBS further spins the numbers for the week of November 3-9.

[11/24/14 - 10:24 AM]
Live + 7 Ratings: ABC Claims 3 of the Week's Top 5 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of November 3-9.

[11/24/14 - 08:56 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.