[09/28/07 - 11:26 AM]
Quick Take for Thursday, September 27, 2007 (Based on Live + Same Day Fast Affiliate Ratings)
ABC spins the numbers for Thursday, September 27

[via press release from ABC]

Quick Take for Thursday, September 27, 2007 (Based on Live + Same Day Fast Affiliate Ratings)

ABC Dominates the Opening Thursday in Adults 18-34 and Key Women

With its Best Viewer and Young Adult Numbers Since February, "Ugly Betty" Opens its Second Season a Strong No. 1 in its Time Slot Among Adults 18-34

In its Fourth Season Premiere, ABC's "Grey's Anatomy" Opens as Thursday's No. 1 TV Show in Adults 18-49 and as TV's Top-Rated Premiere So Far This Season

Up Against Veteran Dramas in the 10 O'clock Hour, the Series Debut of ABC's "Big Shots" Dominates in Adults 18-34, Leading its Nearest Competitor by 34%

Thursday Night (8:00-11:00 p.m.)

ABC dominated the opening Thursday of the season among Adults 18-34 (5.8/16) and across all key women demographics: W18-34 (8.7/22), W18-49 (8.2/20) and W25-54 (8.7/19). The Net finished in a near-tie for first place with CBS in Adults 18-49, pacing within one-tenth of a rating point and tied in audience share (5.7/15 vs. 5.8/15).

"Ugly Betty" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's second season premiere of "Ugly Betty" opened with a convincing time period win among Adults 18-34 (3.8/12), beating NBC's season opener of "My Name is Earl" by 9% (3.5/11) and CBS' "Survivor: China" by 27% (3.0/9). "Ugly Betty" earned second in the hour to CBS' "Survivor" in Total Viewers (11.0 million) and Adults 18-49 (3.8/11).

� In Total Viewers and Adults 18-49, "Ugly Betty" marked its best performance since February � since 2/15/07.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV program in Adults 18-49 and the highest-rated show to premiere this season, ABC's season opener of "Grey's Anatomy" beat second-place CBS' "C.S.I." by 9% in the key sales demo (8.7/21 vs. 8.0/19). "Grey's" advantage over "C.S.I." in Adults 18-34 stood at substantial 43% (9.0/23 vs. 6.3/16). "Grey's" drew an average audience of 20.5 million viewers, qualifying as the second-most-watched show for the evening, after "C.S.I."

� "Grey's Anatomy" garnered it highest ratings since March in Adults 18-34 (9.0/23) and Women 18-34 (13.4/30) � since 3/22/07.

"Big Shots" (10:00-11:00 p.m.)

Up against veteran dramas on NBC ("ER") and CBS ("Without a Trace"), the series debut of "Big Shots" won the 10 o'clock hour in Adults 18-34, holding a 34% advantage over its nearest competition (4.7/14 vs. 3.5/10 � CBS). "Big Shots" also delivered the No. 1 position in the time period with both Men 18-34 (2.6/9) and Women 18-34 (6.9/18). The new ABC series also challenged CBS' "Without a Trace" for the lead among Adults 18-49 (4.7/13 vs. 4.8/13), now standing as the third-highest-rated series debut this season � behind only NBC's "Bionic Woman" and ABC's "Private Practice," respectively.

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 8.54% during premiere week 2006 up to 19.43% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 9/27/07.

  [september 2007]  

· ER (NBC)

most recent ratings | view all posts
[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.

[10/18/16 - 11:35 AM]
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le"
Lifetime spins the numbers for Saturday, October 15.

[10/18/16 - 09:23 AM]
Monday's Broadcast Ratings: NBC Remains Top Draw in Viewers, Demos
The Peacock leads the night once again in said categories.