or


[09/28/07 - 11:26 AM]
Quick Take for Thursday, September 27, 2007 (Based on Live + Same Day Fast Affiliate Ratings)
ABC spins the numbers for Thursday, September 27

[via press release from ABC]

Quick Take for Thursday, September 27, 2007 (Based on Live + Same Day Fast Affiliate Ratings)

ABC Dominates the Opening Thursday in Adults 18-34 and Key Women

With its Best Viewer and Young Adult Numbers Since February, "Ugly Betty" Opens its Second Season a Strong No. 1 in its Time Slot Among Adults 18-34

In its Fourth Season Premiere, ABC's "Grey's Anatomy" Opens as Thursday's No. 1 TV Show in Adults 18-49 and as TV's Top-Rated Premiere So Far This Season

Up Against Veteran Dramas in the 10 O'clock Hour, the Series Debut of ABC's "Big Shots" Dominates in Adults 18-34, Leading its Nearest Competitor by 34%

Thursday Night (8:00-11:00 p.m.)

ABC dominated the opening Thursday of the season among Adults 18-34 (5.8/16) and across all key women demographics: W18-34 (8.7/22), W18-49 (8.2/20) and W25-54 (8.7/19). The Net finished in a near-tie for first place with CBS in Adults 18-49, pacing within one-tenth of a rating point and tied in audience share (5.7/15 vs. 5.8/15).

"Ugly Betty" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's second season premiere of "Ugly Betty" opened with a convincing time period win among Adults 18-34 (3.8/12), beating NBC's season opener of "My Name is Earl" by 9% (3.5/11) and CBS' "Survivor: China" by 27% (3.0/9). "Ugly Betty" earned second in the hour to CBS' "Survivor" in Total Viewers (11.0 million) and Adults 18-49 (3.8/11).

� In Total Viewers and Adults 18-49, "Ugly Betty" marked its best performance since February � since 2/15/07.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV program in Adults 18-49 and the highest-rated show to premiere this season, ABC's season opener of "Grey's Anatomy" beat second-place CBS' "C.S.I." by 9% in the key sales demo (8.7/21 vs. 8.0/19). "Grey's" advantage over "C.S.I." in Adults 18-34 stood at substantial 43% (9.0/23 vs. 6.3/16). "Grey's" drew an average audience of 20.5 million viewers, qualifying as the second-most-watched show for the evening, after "C.S.I."

� "Grey's Anatomy" garnered it highest ratings since March in Adults 18-34 (9.0/23) and Women 18-34 (13.4/30) � since 3/22/07.

"Big Shots" (10:00-11:00 p.m.)

Up against veteran dramas on NBC ("ER") and CBS ("Without a Trace"), the series debut of "Big Shots" won the 10 o'clock hour in Adults 18-34, holding a 34% advantage over its nearest competition (4.7/14 vs. 3.5/10 � CBS). "Big Shots" also delivered the No. 1 position in the time period with both Men 18-34 (2.6/9) and Women 18-34 (6.9/18). The new ABC series also challenged CBS' "Without a Trace" for the lead among Adults 18-49 (4.7/13 vs. 4.8/13), now standing as the third-highest-rated series debut this season � behind only NBC's "Bionic Woman" and ABC's "Private Practice," respectively.

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 8.54% during premiere week 2006 up to 19.43% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 9/27/07.





  [september 2007]  
S
M
T
W
T
F
S
      


· BIG SHOTS (ABC)
· BIONIC WOMAN (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· MY NAME IS EARL (NBC)
· PRIVATE PRACTICE (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)











most recent ratings | view all posts
[09/23/14 - 08:30 AM]
Monday's Broadcast Ratings: "Big Bang Theory" Triumphs Over "Voice," "Gotham" Premieres
The sitcom veteran leads the night in both total viewers and adults 18-49.

[09/22/14 - 09:52 AM]
"Madam Secretary" Draws 14.3 Million Viewers
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.