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[10/01/07 - 10:08 AM]
Cold Case, "Shark" and "60 Minutes" Post Increases Over Premiere Ratings
CBS spins the numbers for Sunday, September 30.

[via press release from CBS]

"COLD CASE," "SHARK" AND "60 MINUTES" POST INCREASES OVER PREMIERE RATINGS

"Cold Case" Up +6% in Viewers, +10% in Adults 18-49 and +2% in Adults 25-54

"Shark" Up +4% in Adults 18-49

"60 Minutes" Posts Across-the-Board Increases

CBS's Sunday dramas COLD CASE and SHARK, and news magazine 60 MINUTES all posted increases over last week's premiere ratings, according to Nielsen preliminary live plus same day ratings for Sept. 30.

COLD CASE averaged 8.6/13 with 13.56 million viewers, 4.4/09 in adults 25-54 and 3.4/08 in adults 18-49. Compared to last week's season premiere, COLD CASE was up +5% in households (from 8.2/12), +2% in adults 25-54 (from 4.3/09), +10% in adults 18-49 (from 3.1/07) and added +810,000 viewers (from 12.75m, +6%).

CBS Research estimates that all DVR playback will boost ratings for COLD CASE by +12% in adults 18-49, +10% in adults 25-54 and +13% in adults 18-34.

SHARK averaged a 7.5/13 with 11.43 million viewers, 3.9/09 in adults 25-54 and 2.7/07 in adults 18-49. Compared to last week's season premiere, SHARK was up +4% in adults 18-49 (from 2.6/07) and even in both viewers and adults 25-54.

CBS Research estimates that all DVR playback will boost ratings for SHARK by +7% in adults 18-49 and adults 25-54 and +9% in adults 18-34.

From 7:30-9:00 PM, 60 MINUTES was first in households (8.5/14), viewers (12.81m), delivering a 3.8/09 in adults 25-54 and 2.8/07 in adults 18-49. Compared to last week's season premiere, 60 MINUTES was up +12% in households (from 7.6/13), +31% in adults 25-54 (from 2.9/08), +27% in adults 18-49 (from 2.2/07) and added +1.44m viewers (from 11.37m, +13%).

Final Sunday ratings will be available on Tuesday.





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· 60 MINUTES (CBS)
· COLD CASE (CBS)
· SHARK (CBS)





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