HALLMARK CHANNEL RANKS IN PRIME TIME AND TOTAL DAY TOP 10 FOR THE WEEK, MONTH AND THIRD QUARTER 2007
Network Experiences Highest-Ever Quarter
Hallmark Channel continues its strong ratings performance with a rare "hat trick" as the nation's leading family-friendly network closed the week of September 24-30, the month of September and third quarter '07 in the top 10 for Prime Time and Total Day household ratings. Third quarter was also the network's highest-rated quarter ever, among Total Day HH delivery.
For the week ending September 30, Hallmark Channel ranked #9 in Prime Time (0.9) and #10 in Total Day (0.7) HH ratings, among all ad-supported cable networks.
For the month of September, Hallmark Channel ranked #8 in Prime Time (1.1) and #9 in Total Day (0.7) HH ratings, among all ad-supported cable networks. The channel also ranked #8 in P2+ Prime Time rating (0.5).
Hallmark Channel continued its ratings momentum established in the first and second quarters where it was the #8 and #11 highest-rated network in Prime Time by scoring its highest-ever quarter in third quarter '07, landing it at #8 in Prime Time (1.1) and #10 in Total Day (0.7) HH ratings, among all ad-supported cable networks. The channel also ranked #6 in Prime Time P2+ rating and #10 in Total Day P2+ rating.
Once again, Hallmark Channel's unprecedented success is attributed to the popularity of its roster of high quality family-friendly original movies. In the third quarter, the network premiered "Avenging Angel" (7/7/07, 2.6 HH rtg), "Claire" (8/11/07, 2.1 HH rtg) and "Murder 101: If Wishes Were Horses" (8/18/07, 1.7 HH rtg).
Source: Nielsen Media Research, 1/1-4/1/07, 4/2-7/1/07, 7/2-9/30/07