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"GOSSIP GIRL" GROWS WEEK-TO-WEEK IN KEY DEMOS
"GOSSIP GIRL" GROWS WEEK-TO-WEEK IN KEY DEMOS
TOP MODEL Ranks Second in Time Period in Adults and Women 18-34
TOP MODEL and GOSSIP GIRL Win Their Time Periods in Teens and Female Teens; Lifting The CW to Wednesday's Top Network in These Core Demos
October 4, 2007 (Burbank, CA) - The CW's hot new drama GOSSIP GIRL posted week-to-week gains in its third outing in all key demos, with increases of 6% in adults 18-34 (1.7/5), 13% in women 18-34 (2.7/7), 18% in adults 18-49 (1.3/3), 18% in women 18-49 (2.0/5) and 12% in viewers (2.8mil), according to preliminary live plus same day Nielsen ratings for Wednesday, Oct. 3, 2007.
AMERICA'S NEXT TOP MODEL ranked second in its time period among adults 18-34 adults 18-34 (2.6/8) and women 18-34 (4.1/11), behind only ABC. In fact, TOP MODEL was just 0.1 of a point behind the much-hyped premiere of "Pushing Daisies" in women 18-34.
Both TOP MODEL and GOSSIP GIRL handily won their respective time periods with teens (TOP MODEL: 3.0/11 and GOSSIP GIRL: 2.5/8) and female teens (TOP MODEL: 5.1/18 and GOSSIP GIRL: 4.3/14), lifting The CW to Wednesday's the number one network overall teens (2.7/10) and female teens (4.7/6).
With the strong female appeal of TOP MODEL and GOSSIP GIRL, The CW also ranked as the number two network on Wednesday among women 18-34 (3.4/11), behind only ABC.
GOSSIP GIRL's retention out of TOP MODEL last night was 83% in teens and 84% in female teens.
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