[10/11/07 - 12:15 PM]
Quick Take for Wednesday, October 10, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, October 10.

[via press release from ABC]

Quick Take for Wednesday, October 10, 2007 (Fast Affiliate Live + Same Day Ratings)

ABC Wins its 3rd Straight Wednesday in the Adult Demos, with its Top Adult 18-34 Number on the Night Since May '07 and its Best with Women 18-34 Since May �06

ABC's "Pushing Daisies" Wins its Second Straight Week in Key Adults, Retaining 94% Of its Series Debut in Adults 18-34 and Building on its Premiere with Women 18-34

Wednesday's No. 1 TV Show in Adults 18-49, ABC "Private Practice" Grows Week to Week, Hitting Series Highs in Adults 18-34, Young Men and Teens 12-17

In Viewers and Young Adults, ABC's "Dirty Sexy Money" Defeats NBC's Competing Freshman "Life" in the 10pm Hour, Winning its Slot with a Series-Best in Adults 18-34

Wednesday Night (8:00-11:00 p.m.)

ABC led its third straight Wednesday night across each of the key adult demographics: Adults 18-34 (3.8/11), Adults 18-49 (3.9/11) and Adults 25-54 (4.3/11). In the Adult 18-49 sales demo, ABC outpaced second-place CBS by a strong 18% (3.3/9).

� ABC posted its top Adult 18-34 rating (3.8/11) on Wednesday night since the night of the "Lost" season finale last May, while delivering its top Women 18-34 number (5.5/15) on the evening in close to 1-1/2 years � since 5/23/07 and 5/24/06, respectively.

"Pushing Daisies" (8:00-9:00 p.m.)

For the second week in a row, ABC's "Pushing Daisies" won its 8 o'clock time period in each of the adult demographics: Adults 18-34 (3.1/10), Adults 18-49 (3.6/11) and Adults 25-54 (4.1/11). In the key Adult 18-49 sales demo, "Daisies" beat out its nearest competition in the hour by a decisive 16% (NBC = 3.1/9).

� "Pushing Daisies" retained an impressive 94% of its series debut audience among Adults 18-34 (3.1/10 vs. 3.3/10) and grew +5% from its debut telecast with Women 18-34 (4.4/13 vs. 4.2/12).

"Private Practice" (9:00-10:00 p.m.)

Wednesday's No. 1 TV program, ABC's "Private Practice" grew week to week, increasing its winning advantage in the time period to 26% over its nearest competition (4.8/12 vs. 3.8/10 � NBC and CBS dramas tied). In addition to standing as the top-rated show of the night in Adults 18-49, "Private Practice" was also Wednesday's No. 1 TV program with Adults 18-34 (5.0/14) and Adults 25-54 (5.1/12-tie).

� On its third telecast, "Private Practice" hit series-highs in Adults 18-34 (5.0/14), Men 18-49 (2.7/8), Men 18-34 (2.6/8) and Teens 12-17 (2.0/7).

"Dirty Sexy Money" (10:00-11:00 p.m.)

ABC's "Dirty Sexy Money" defeated its freshman drama competition during the 10 o'clock hour, besting NBC's "Life" by 10% in Total Viewers (8.9 million vs. 8.1 million) and by 21% in Adults 18-49 (3.4/9 vs. 2.8/8). The new ABC series won its hour among Adults 18-34 (3.4/10), beating both CBS' "CSI: NY" (3.0/9) and NBC's "Life" (2.2/7).

� "Dirty Sexy Money" posted a series-best among Adults 18-34 (3.4/10).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% at this time last year up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 10/10/07.

  [october 2007]  


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