or


[10/15/07 - 04:33 PM]
Dvr Use Adds Viewers to the CW in Target Demos According to Live Plus Seven Day Ratings
Overall, The CW's primetime weekly average was bolstered 22% in women 18-34 and 19% in adults 18-34 according to Nielsen live-plus 7 day ratings vs. live only viewing.

[via press release from The CW]

DVR Use Adds Viewers to the CW in Target Demos According to Live Plus Seven Day Ratings

October 15, 2007

The CW Network saw the largest primetime viewership increases (on a percentage basis) of any network in women 18-34 for the week of 9/24/07 once DVR playback was included, according to Nielsen Live Plus Seven Day ratings.

Overall, The CW's primetime weekly average was bolstered 22% in women 18-34 (1.80rtg v. 1.48rtg) and 19% in adults 18-34 (1.45 v. 1.22) according to Nielsen live-plus 7 day ratings vs. live only viewing.

Gossip Girl, America's Next Top Model, Beauty and The Geek, Reaper and Smallville all benefited tremendously from DVR usage, gaining 22-37% additional viewers who recorded and watched the shows within 7 days of its live broadcast.

For the week of 9/24/07:

Gossip Girl added 30% more women 18-34 (2.77rtg v. 2.13rtg), 25% more adults 18-34 (1.80rtg v. 1.44rtg) in Live+7 DVR viewing compared to those who only watched live.

Top Model scored gains of 26% in women 18-34 (5.18rtg v. 4.11rtg), 24% more adults 18-34 (3.14rtg v. 2.54rtg) in Live+7 DVR viewing compared to those who only watched live.

Beauty and the Geek added 37% more women 18-34 (2.45rtg v. 1.79rtg), 27% more adults 18-34 (1.93rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

The premiere of Reaper saw an additional 22% more women 18-34 (2.02rtg v. 1.65rtg), 25% more adults 18-34 (2.02rtg v. 1.61rtg) in Live+7 DVR viewing compared to those who only watched live.

The premiere of Smallville saw increases of 24% in women 18-34 (2.14rtg v. 1.73rtg), 27% more adults 18-34 (2.24rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2007]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)





most recent ratings | view all posts
[07/18/18 - 11:32 AM]
"Fancy Nancy" Is Disney Junior's #1 Debut in Two Years with Girls 2-5
Disney Channel further spins the numbers for Friday, July 13.

[07/18/18 - 08:19 AM]
Tuesday's Broadcast Ratings: FOX, MLB All-Star Game Top Demos
The network ends NBC's summer-long streak for the night among adults 18-49.

[07/17/18 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top
The Alphabet wins the night among total viewers and adults 18-49.

[07/16/18 - 02:30 PM]
Paramount Network's "Yellowstone" Notches Series High Ratings
Paramount Network further spins the numbers for Wednesday, July 11.

[07/16/18 - 08:29 AM]
Sunday's Broadcast Ratings: ABC Tops Viewers, Demos with Game Show Lineup
CBS takes a close second in both categories.

[07/15/18 - 08:12 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with FOX
The Alphabet tops both charts on a very modest evening.

[07/14/18 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos in Low Key Night
The Peacock narrowly edges ABC and CBS among adults 18-49 last night.

[07/13/18 - 08:10 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Continue Their Reign
The Eye wins the night in both total viewers and adults 18-49 once again.

[07/12/18 - 08:11 AM]
Wednesday's Broadcast Ratings: CBS, "Big Brother" Reclaim Top Spots
The Eye wins the evening in both total viewers and adults 18-49.

[07/11/18 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Win Streak
The Peacock continues its reign in both total viewers and adults 18-49.

[07/10/18 - 01:24 PM]
"MTV Floribama Shore" Returns with Its Highest Rated Episode Ever
MTV spins the numbers for Monday, July 9.

[07/10/18 - 08:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Top Charts
The Alphabet leads the news disrupted night in both total viewers and adults 18-49.

[07/10/18 - 08:02 AM]
Disney Channel's "Andi Mack" Grows to New Season Highs
Disney Channel further spins the numbers for Monday, July 2.

[07/09/18 - 11:06 PM]
Velocity Earns Most Watched 2Q and June in Network History
Velocity further spins the numbers for the month and quarter to date.

[07/09/18 - 01:36 PM]
History(R)'s "Evel Live" Soars as #1 Cable Special of the Year
History spins the numbers for Sunday, July 8.