or


[10/15/07 - 04:33 PM]
Dvr Use Adds Viewers to the CW in Target Demos According to Live Plus Seven Day Ratings
Overall, The CW's primetime weekly average was bolstered 22% in women 18-34 and 19% in adults 18-34 according to Nielsen live-plus 7 day ratings vs. live only viewing.

[via press release from The CW]

DVR Use Adds Viewers to the CW in Target Demos According to Live Plus Seven Day Ratings

October 15, 2007

The CW Network saw the largest primetime viewership increases (on a percentage basis) of any network in women 18-34 for the week of 9/24/07 once DVR playback was included, according to Nielsen Live Plus Seven Day ratings.

Overall, The CW's primetime weekly average was bolstered 22% in women 18-34 (1.80rtg v. 1.48rtg) and 19% in adults 18-34 (1.45 v. 1.22) according to Nielsen live-plus 7 day ratings vs. live only viewing.

Gossip Girl, America's Next Top Model, Beauty and The Geek, Reaper and Smallville all benefited tremendously from DVR usage, gaining 22-37% additional viewers who recorded and watched the shows within 7 days of its live broadcast.

For the week of 9/24/07:

Gossip Girl added 30% more women 18-34 (2.77rtg v. 2.13rtg), 25% more adults 18-34 (1.80rtg v. 1.44rtg) in Live+7 DVR viewing compared to those who only watched live.

Top Model scored gains of 26% in women 18-34 (5.18rtg v. 4.11rtg), 24% more adults 18-34 (3.14rtg v. 2.54rtg) in Live+7 DVR viewing compared to those who only watched live.

Beauty and the Geek added 37% more women 18-34 (2.45rtg v. 1.79rtg), 27% more adults 18-34 (1.93rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

The premiere of Reaper saw an additional 22% more women 18-34 (2.02rtg v. 1.65rtg), 25% more adults 18-34 (2.02rtg v. 1.61rtg) in Live+7 DVR viewing compared to those who only watched live.

The premiere of Smallville saw increases of 24% in women 18-34 (2.14rtg v. 1.73rtg), 27% more adults 18-34 (2.24rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2007]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)





most recent ratings | view all posts
[04/13/21 - 10:01 AM]
Monday's Broadcast Ratings: "The Voice" Tops Viewers, Demos for NBC
ABC's "American Idol" shares the honors among adults 18-49.

[04/12/21 - 10:00 AM]
Sunday's Broadcast Ratings: CBS Leads Tight Race in Viewers, Demos
Overrun of the 2021 Masters Tournament in primetime helps lift the Eye to top honors in both categories.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.

[04/01/21 - 10:09 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
"The Masked Singer" leads the night among adults 18-49 while "Chicago Fire" is the most-watched program overall.

[03/31/21 - 10:08 AM]
Tuesday's Broadcast Ratings: "Pooch Perfect" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.