[10/15/07 - 03:06 PM]
Fast Facts for Sunday, October 14, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, October 14.

[via press release from ABC]

Fast Facts for Sunday, October 14, 2007 (Fast Affiliate Live + Same Day Ratings)

With "Desperate Housewives" as Sunday's Top "Non-Sports" Show, ABC Airs the Top 3 Series on the Night in Adults 18-49 for the Third Week in a Row

Building Audience Throughout its Telecast, "America's Funniest Home Videos" Takes Second to CBS' High-Rated NFL Overrun During Sunday's 7 O'clock Hour

Growing Week to Week, ABC's "Extreme Makeover: Home Edition" Wins from 8-9pm Among Adults 18-49, Key Women and Kids 2-11

Sunday's Top "Non-Sports" Draw, "Desperate Housewives" is a Dominant No. 1 At 9pm, Posting Solid Gains in Viewers and Young Adults from the Prior Week

Tallying Increases in Viewers and Young Adults from the Previous Sunday, ABC's "Brothers & Sisters" Wins the 10 O'clock Hour in Total Viewers and Adults 18-49

Sunday Primetime (7:00-11:00 p.m.)

ABC took a solid second place on Sunday to NFL-boosted CBS, which had its prime averages inflated by a high-rated NFL overrun (Patriots-Cowboys) during the first hour of primetime. In Total Viewers (12.8 million) and Adults 18-49 (4.6/12), ABC paced well ahead of an NFL-fueled NBC (8.2 million & 3.3/9 � based Nielsen's preliminary "fast affiliate" time period ratings) and Fox (6.4 million & 3.0/8).

� The Network was up week to week in both Total Viewers and Adults 18-49 (12.5 million and 4.5/12 on 10/7/07).

� ABC's "Desperate Housewives" continued to be the No. 1 TV entertainment program on Sunday in Total Viewers and Adults 18-49. For the third straight week, ABC aired Sunday's Top 3 entertainment programs in the key Adult 18-49 sales demographic, with "Desperate Housewives," "Brothers & Sisters" and "Extreme Makeover: Home Edition."

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' NFL overrun during the 7 o'clock hour, ABC's "America's Funniest Home Videos" took second place in Total Viewers (7.7 million) and Adults 18-49 (2.1/6). Despite the stiff competition, "AFV" exhibited strong build throughout its telecast, jumping by 1.5 million viewers (7.0 million to 8.5 million) and by 21% in Adults 18-49 (1.9/5 to 2.3/7) from its first half-hour to its second half-hour.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Despite CBS' decided lead-in advantage coming into the time period from the NFL overrun, ABC's "Extreme Makeover: Home Edition" ranked No. 1 in the key Adult 18-49 sales demo (4.3/11). The wide-appealing "Home Edition" won its hour across each of the women demographics (W18-34 � 4.1/12, W18-49 � 5.5/14 & W25-54 � 6.2/15), while qualifying as the evening's No. 1 broadcast with Kids 2-11 (2.8/9).

� "Home Edition" was up from the prior week in both Total Viewers (12.2 million vs. 11.8 million) and Adults 18-49 (4.3/11 vs. 4.2/12).

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 "non-sports" program, ABC's "Desperate Housewives" ranked a definitive No. 1 during the 9 o'clock hour in Total Viewers (18.5 million) and Adults 18-49 (7.3/17), towering above both CBS (14.7 million & 3.5/8) and NBC (9.9 million & 4.2/10 � "fast affiliate" time period averages).

� "Desperate Housewives" grew week to week by 4% in Viewers and by 7% in Adults 18-49 (17.8 million & 6.8/16 on 10/7/07).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" took first place during Sunday's 10 o'clock hour in Total Viewers (12.7 million) and Adults 18-49 (4.8/13). The sophomore ABC drama dominated the hour across each of the key women demographics: W18-34 (4.9/14), W18-49 (6.7/17) and W25-54 (7.8/19).

� "Brothers & Sisters" increased from the prior week by 7% in Total Viewers and by 12% in Adults 18-49 (11.9 million & 4.3/11 on 10/7/07).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% during the same point in 2006 up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Ratings), 10/14/07.

  [october 2007]  


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