HALLMARK CHANNEL CONTINUES TOP 10 RATINGS STREAK
Hallmark Channel, the leading provider of family-friendly programming, has taken hold of the ratings top 10 yet again. At the close of the second full week of fourth quarter 2007, Hallmark Channel ranked #6 in Prime Time with a 1.1 HH rating and delivered 912,000 homes.
This week's ratings success is attributed to the network's strong scheduling tactics. Each night, the network aired a Prime Time line-up of favorite mystery movies and series, including "Murder, She Wrote," "Matlock" and "Perry Mason." This once again establishes Hallmark Channel as a leader in the mystery genre, a favorite among the network's viewers.
Source: Nielsen Media Research, 10/8-10/14/07