or


[10/29/07 - 04:11 PM]
The CW Reaps Dramatic Viewership Gains from Dvrs and Time-Shifting
The CW spins the live-plus 7 day ratings for the week of October 8-14.
[via press release from The CW]

THE CW REAPS DRAMATIC VIEWERSHIP GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 20% with DVRs in Adults 18-34 and Women 18-34; Scores Largest Percent Increase in Adults 18-49 for Week of 10/8/07

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

October 29, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/8/07.

Overall, The CW's primetime weekly average was bolstered 20% in women 18-34 (1.86rtg v. 1.55rtg) and 20% in adults 18-34 (1.48 v. 1.23) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also posted the largest percent gains for its weekly primetime average (19%, 1.34rtg v. 1.13rtg) of any network in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" all benefited tremendously from DVR usage, gaining 21-34% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/8/07:

"Gossip Girl" added 31% more women 18-34 (3.31rtg v. 2.53rtg) and 30% more adults 18-34 (2.05rtg v. 1.58rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 26% in women 18-34 (5.06rtg v. 4.02rtg) and 25% more adults 18-34 (3.13rtg v. 2.51rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.61rtg v. 2.11rtg) and 24% more adults 18-34 (2.14rtg v. 1.73rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 29% more women 18-34 (1.57rtg v. 1.22rtg) and 34% more adults 18-34 (1.66rtg v. 1.24rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 26% in women 18-34 (2.17rtg v. 1.72rtg) and 32% more adults 18-34 (2.33rtg v. 1.76rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 21% in women 18-34 (1.60rtg v. 1.32rtg) and 28% more adults 18-34 (1.25rtg v. 0.98rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2007]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




most recent ratings | view all posts
[11/05/26 - 09:30 AM]
"Yaga" Is the #1 Exclusive Series Launch in the History of AMC+
The series also charted as the #1 social drama across all U.S. TV and streaming on its premiere day.
[11/04/26 - 03:37 PM]
Bears-Seahawks Draws 16.4M Viewers, Becomes Most-Watched ESPN-Only "Monday Night Football" Game Since 2019
Bears-Seahawks is also "Monday Night Football's" third most-watched Week 8 game of the ESPN era (2006-present).
[11/04/26 - 12:31 PM]
"Saturday Night Live" Hits Season High with Host Inde Navarrette and Musical Guest Gracie Abrams
It was also the top Peacock performance of the season and best since March 14, 2026, with host and musical guest Harry Styles.
[11/04/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 26
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Helluva Boss" led all original series worldwide.
[11/03/26 - 03:01 PM]
USA Sports Delivers Most-Watched WNBA Playoff Game Ever; 3.3 Million Viewers Watch Valkyries Win Title in First-Ever Game 7
Viewership was up 128% vs. the 2025 WNBA Finals deciding game (LV-PHX Game 4).
[11/03/26 - 02:42 PM]
"College GameDay" Continues Historic Run Over Halloween at IU, ABC Takes Top Spot and Delivers Three of Top Five Most-Watched Games
ESPN topped all networks in Week 9, with ABC delivering three of the week's five most-watched games and winning the noon and afternoon windows.
[11/03/26 - 12:01 PM]
Netflix Top 10: Week of October 26 - "Lupin" Part 4 Captures the No. 1 Spot in This Week's Top 10
"The One About Matthew Perry" debuted in the No. 1 spot on the English TV list, gathering 9.5 million views.
[11/03/26 - 11:01 AM]
CBS Up +12% from Its Week #2 Last Year - Network Places 14 of the Top 20 Series; Top Two Comedies; Top Three New Series
CBS episodes topped the Nielsen live plus 7-days of multiplatform viewership for the week of October 12-18.
[10/31/26 - 10:48 AM]
USA Sports Delivers 1.5 Million Viewers for Valkyries-Dream Game 6 Thursday Matinee
USA Sports' Game 6 coverage delivered the fifth most-watched WNBA Finals game on cable on record.
[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.
[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.
[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.

[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.
[10/28/26 - 11:30 AM]
"The Drew Barrymore Show" Hits All-Time Series High
This season to date, "The Drew Barrymore Show" averaged 1.90 million total viewers, up +36% year over year.
[10/28/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 19
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Off Campus" led all original series worldwide.