or


[10/29/07 - 04:11 PM]
The CW Reaps Dramatic Viewership Gains from Dvrs and Time-Shifting
The CW spins the live-plus 7 day ratings for the week of October 8-14.

[via press release from The CW]

THE CW REAPS DRAMATIC VIEWERSHIP GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 20% with DVRs in Adults 18-34 and Women 18-34; Scores Largest Percent Increase in Adults 18-49 for Week of 10/8/07

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

October 29, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/8/07.

Overall, The CW's primetime weekly average was bolstered 20% in women 18-34 (1.86rtg v. 1.55rtg) and 20% in adults 18-34 (1.48 v. 1.23) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also posted the largest percent gains for its weekly primetime average (19%, 1.34rtg v. 1.13rtg) of any network in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" all benefited tremendously from DVR usage, gaining 21-34% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/8/07:

"Gossip Girl" added 31% more women 18-34 (3.31rtg v. 2.53rtg) and 30% more adults 18-34 (2.05rtg v. 1.58rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 26% in women 18-34 (5.06rtg v. 4.02rtg) and 25% more adults 18-34 (3.13rtg v. 2.51rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.61rtg v. 2.11rtg) and 24% more adults 18-34 (2.14rtg v. 1.73rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 29% more women 18-34 (1.57rtg v. 1.22rtg) and 34% more adults 18-34 (1.66rtg v. 1.24rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 26% in women 18-34 (2.17rtg v. 1.72rtg) and 32% more adults 18-34 (2.33rtg v. 1.76rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 21% in women 18-34 (1.60rtg v. 1.32rtg) and 28% more adults 18-34 (1.25rtg v. 0.98rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2007]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)





most recent ratings | view all posts
[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.

[07/13/17 - 08:24 AM]
Wednesday's Broadcast Ratings: "ESPY Awards" Put ABC on Top
The Alphabet leads the night in both total viewers and adults 18-49.

[07/12/17 - 08:21 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Holds Off "MLB All-Star Game"
Both entries are up year-to-year for NBC and FOX, respectively, among adults 18-49.