[10/30/07 - 04:25 PM]
USA Delivers Best October Ever
USA spins the numbers for the month of October.

[via press release from USA]



Original episodes of LAW & ORDER: CRIMINAL INTENT lead the way to highest-rated October in USA history

NEW YORK, NY � October 30, 2007 � October 2007 is USA's best October ever among households (2.01 million), total viewers (2.6 million), P18-34 (566,000), P18-49 (1.2 million) and P25-54 (1.17 million). Compared to October 2006, USA is up +8% among households, up +7% among total viewers, up +10% in P25-54, up +12% in P18-49 and up +12% in P18-34.

USA's strong performance was driven by all four original new episodes of LAW & ORDER: CRIMINAL INTENT, as well as WWE MONDAY NIGHT RAW, LAW & ORDER: SPECIAL VICTIMS UNIT and the acquired theatrical BRUCE ALMIGHTY.

� The 10/18 original episode of LAW & ORDER: CRIMINAL INTENT was the top scripted telecast of the month among P25-54 (2.16 million).

� The average of the four original LAW & ORDER: CRIMINAL INTENT episodes in the quarter was up +95% among total viewers, up +114% in P25-54 and up +115% in P18-49 from the Thu 10-11p time period average for the same weeks in October 2006.

� The four LAW & ORDER: CRIMINAL INTENT episodes averaged 3.92 million total viewers, 1.91 million in P25-54 and 1.81 million in P18-49.

� USA had 17 of the top 30 ad-supported entertainment telecasts among P25-54 for the month of October, more than any other network.

USA was also the #1 entertainment network for the week 10/22/07 among P18-49 (1.3 million), P25-54 (1.29 million), households (2.1 million) and total viewers (2.7 million).

Note: all weekly daypart and program data is Live+SD. October data is L7 through 10-14 and LS through 10-28.

* Data goes back to 1991.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [october 2007]  


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