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[11/07/07 - 11:38 AM]
Quick Take for Monday, November 5, 2007 (National Live + Same Day Program Ratings)
ABC spins the numbers for Monday, November 5.

[via press release from ABC]

Quick Take for Monday, November 5, 2007 (National Live + Same Day Program Ratings)

Winning the Evening in Total Viewers and Adults 18-49, ABC Is Monday's Most-Watched Network for the Seventh Straight Week

"Dancing with the Stars" is Monday's Top Draw in Viewers for the Seventh Week in A Row, Also Qualifying as the Night's No. 1 Show in Adults 18-49 and Adults 25-54

The Season's No. 1 New Comedy and Most-Watched New Show Overall, "Samantha Who?" Wins its Time Slot for the Fourth Straight Week in Viewers and Key Women

ABC's "The Bachelor" Tops NBC's "Journeyman" During the 10 O'clock Hour by 4.2 Million Viewers and 62% in Adults 18-49, Scoring Season Highs Among Key Men

Monday Night (8:00-11:00 p.m.)

Featuring its lineup of "Dancing with the Stars," "Samantha Who?" and "The Bachelor," ABC qualified as Monday's most-watched TV network for the seventh week in a row, surpassing second-place CBS by 4.6 million viewers (16.4 million vs. 11.8 million). The Net also ranked a solid No. 1 on the evening among Adults 18-49 (4.4/11) and Adults 25-54 (5.4/12).

"Dancing with the Stars" (8:00-9:45 p.m.)

ABC's "Dancing with the Stars" marked its seventh straight week as Monday's most-watched TV show (20.5 million). In addition, the broad appealing unscripted dance competition also stood as the No. 1 TV show of the evening with Adults 18-49 (4.9/12-tie), Adults 25-54 (6.2/14-tie), Women 18-49 (7.2/16), and Women 25-54 (9.1/20).

"Samantha Who?" (9:45-10:15 p.m.)

The season's No. 1 rookie comedy in viewers and young adults, as well as the most-watched new show overall, ABC's "Samantha Who?" led its time period for the fourth straight week in Total Viewers (12.9 million), Women 18-49 (6.2/13) and Women 25-54 (7.0/15). The new ABC sitcom also ranked No. 1 in its slot with Adults 18-49 (4.3/10). The ABC freshman comedy built on its lead-in among Adults 18-34 (3.2/8 vs. 3.1/8).

� "Samantha" was up week to week among Men 18-49 (2.4/6 vs. 2.3/6) and Teens 12-17 (1.4/5 vs. 1.2/4), hitting a series high in the latter demographic.

� Trailing only "DWTS" on the night, "Samantha Who?" stood as Monday's second-highest-rated TV program with Women 18-49 and Women 25-54.

"The Bachelor" (10:15-11:00 p.m.)

Placing second in its time period to CBS veteran "C.S.I.: Miami," ABC's "The Bachelor" topped NBC's "Journeyman" during the 10 o'clock hour by 4.1 million viewers (9.2 million vs. 5.1 million) and by 62% in Adults 18-49 (3.4/9 vs. 2.1/5). The ABC unscripted series ranked No. 1 in its time slot among Women 18-34 (4.1/11) and Women 18-49 (5.1/13-tie).

� "The Bachelor" achieved season highs with Men 18-34 (1.8/5) and Men 18-49 (1.8/5).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from just over 9% at the same point in 2006 up to nearly 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live + Same Day Program Ratings), 11/5/07.





  [november 2007]  
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· BACHELOR, THE (ABC)
· DANCING WITH THE STARS (ABC)
· JOURNEYMAN (NBC)
· SAMANTHA WHO? (ABC)





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