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[11/08/07 - 10:43 PM]
Quick Take for Wednesday, November 7, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, November 7.

[via press release from ABC]

Quick Take for Wednesday, November 7, 2007 (Fast Affiliate Live + Same Day Ratings)

With "The 41st Annual CMA Awards," ABC Dominates Wednesday Evening, Beating Second-Place CBS by 4.4 Million Viewers and by 74% in Adults 18-49

ABC Posts its Biggest Wednesday in Viewers and Adults 18-49 in 1 Year, Along with Its Highest Women 18-49 Rating with Entertainment Programming in Over 2 Years

The "CMAs" Retains All of its Total Viewer and Adult 18-49 Audience Year to Year, While Marking its Best Numbers in 4 Years with Women 18-49 and Women 18-34

ABC's 2007 "CMA Awards" Towers Over CBS' "ACM Awards" In May '07 by 6.6 Million Viewers and by 100% in Adults 18-49

"The 41st Annual CMA Awards" (8:00-11:00 p.m.)

With the Net's telecast of "The 41st Annual CMA Awards," ABC dominated Wednesday's prime, topping second-place CBS on the evening by 4.4 million viewers (15.9 million vs. 11.5 million) and by 74% in Adults 18-49 (5.4/13 vs. 3.1/8). In fact with the 3-hour broadcast of the music awards show, ABC ranked No. 1 during each half-hour of the night in both Total Viewers and Adults 18-49. ABC also took top honors on the night with Adults 25-54 (6.2/15) and Adults 18-34 (4.0/11), as well as ranking as the top broadcaster with Teens 12-17 (2.9/10) and Kids 2-11 (1.5/7).

� ABC delivered its largest Wednesday audience and top Adult 18-49 rating on the night in 1 year � since 11/15/06 and 10/4/06, respectively. The "CMA Awards" generated ABC's highest Women 18-49 rating (7.2/18) on the evening in more than 2 years � excluding sports, best since 9/21/05.

� On the show's second-ever airing on ABC, as it moved from Monday to Wednesday year to year, the "CMA Awards" retained all of its audience among Total Viewers and Adults 18-49. In fact the show turned in its highest ratings in 4 years with Women 18-34 (5.6/14) and Women 18-49 (7.2/18) � best since 2003.

� ABC's telecast of the "CMA Awards" towered over CBS' May '07 telecast of the "ACM Awards" by 6.6 million viewers and by 100% in Adults 18-49 (CBS' "ACM Awards" on 5/15/07 = 9.3 million viewers and 2.7/7 in AD18-49).

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 11/7/07.





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