or


[11/12/07 - 05:00 PM]
Hallmark Channel Ranks #1 Among All Major Networks in Audience Retention in C3 Ratings for Household and Key Adult Demographics for First Four Weeks of Broadcast Season
The Hallmark Channel spins the numbers for the first four weeks of the 2007-2008 broadcast season.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL RANKS #1 AMONG ALL MAJOR NETWORKS IN AUDIENCE RETENTION IN C3 RATINGS FOR HOUSEHOLD AND KEY ADULT DEMOGRAPHICS FOR FIRST FOUR WEEKS OF BROADCAST SEASON

Network Scores 96.7% Audience Retention of Prime Time Households

Hallmark Channel, the nation's leading provider of family friendly programming, earned the highest ranking for Live+3 commercial ratings (C3) with 96.7% audience retention of the Prime Time average program rating in households, ranking #1 for the first 4 weeks of the 2007-2008 broadcast season (9/24-10/21/07). The ranking includes major distributed cable and broadcast networks.

Similarly, the network ranked #1 with a 96.3% A25-54 audience retention, and ranked #1 with a 96.0% A18-49 audience retention.

"We couldn't be happier with the C3 ratings results for the month which further underscores what our research has shown since 2002," said Bill Abbott, Executive Vice President, Advertising Sales. "Commercial retention has always helped us to stand out in the marketplace. Our clients know when they buy time on Hallmark Channel that viewers will stay tuned to see their ads."

"Hallmark Channel has been using commercial audience retention data for over five years now and has explored various ways of utilizing the data, so we decided to use a methodology that is consistent with the AAAA/ANA �Commercial versus Program Ratings Analysis' study released in August 2005 as a benchmark," said Jess D. Aguirre, Senior Vice President, Research.

For reference, the Top 10 networks in Prime Time HH audience retention were Hallmark Channel, ESPN2, Nick-at-Nite, TV Land, USA Network, Court TV, ABC, Home and Garden TV, Animal Planet and CNN Headline News.

Source: Hallmark Channel analysis of Nielsen NPower minute-by-minute Live+3 commercial and program average ratings, M-Su 8-11p (9/24-10/21/07), ranked among broadcast networks and major cable networks (70+ million subscribers)

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [november 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.