or


[11/28/07 - 03:31 PM]
TV Land Sweeps Through November
TV Land spins the numbers for the month of November.

[via press release from TV Land]

TV LAND SWEEPS THROUGH NOVEMBER

NETWORK BOASTS DOUBLE-DIGIT GAINS IN RATING, DELIVERY AND TOTAL VIEWERS IN PRIME AND TOTAL DAY

MOST-WATCHED MONTH AMONG ADULTS 25-54 THIS YEAR

Los Angeles, CA, November 28, 2007 � TV Land scored huge gains among its target demo of Adults 25-54 as well as its core audience of Adults 40-54 for the month of November, according to Nielsen Media Research (10/29/07-11/25/07). The success of the network's regularly scheduled Friday Night Movie Block, a M*A*S*H Mail Call Marathon, the original special Entertainment Weekly and TV Land Present: The 50 Greatest TV Icons and the network's "Overstuffed Thanksgiving Weekend" led the network to score double-digit gains in rating and delivery among A25-54 and total viewers over last year. November was also the most-watched month among A25-54 for the year.

TV Land's November prime time line-up scored a 0.4/406,000, up +33% in rating and +24% in delivery among A25-54. Among total viewers in prime, TV Land delivered nearly 944,000 total viewers, up +15% over last year. In total programming day, TV Land averaged a 0.3/295,000 among A25-54 for the month, representing a +50% gain in rating and a +19% climb in delivery versus November 2006. It was also the most-watched month among A25-54 in total day this year. Additionally, the network attracted an average of 633,000 total persons 2+ for the total programming day, an increase of +13% over November 2006. Among its core audience, Adults 40-54, TV Land averaged a 0.6/317,000 in prime time, up +50% in rating and +39% in delivery versus last year. In total programming day, the network posted a 0.4/227,000, up +33% in rating and +26% in delivery.

Highlights for the month include:

TV Land's regularly scheduled Friday Night Movie Block was a smash with viewers in November. Young Frankenstein (11/2/07) was a success as the presentation � part of the network's on-air, online and off-air celebration of the Broadway opening of the Mel Brooks musical of the same name � posted a 0.5/504,000 among A25-54, up+25% in rating and +23% in delivery over last year. TV Land averaged 891,000 total viewers, an increase of +21% over YAGO. Among its core audience, Adults 40-54, TV Land again scored double-digit gains in rating and delivery, averaging a 0.7/368,000, representing a rise of +26% in rating and +32% in delivery. Additionally, the film Saturday Night Fever (11/23), scored double-digit gains in rating and delivery among A25-54 with a 0.4/414,000, up +33% in rating and +30% in delivery over last year.

� The 50 Greatest TV Icons was a huge hit with viewers for its premiere on Friday, November 16, scoring double-digit gains in rating and delivery among its target A25-54 audience and triple-digit ratings and delivery gains among its core audience A40-54. The two-hour special � an editorial/on-air collaboration with Entertainment Weekly posted a 0.5/500,000 among A25-54, up +67% in rating and +67% in delivery over last year. Among its core audience, Adults 40-54, TV Land scored triple-digit gains in rating and delivery, averaging a 0.8/432,000, up +100% in rating and +100% in delivery. The special scored triple digit gains among total viewers over last year, averaging nearly 1.1 million total viewers, a rise of +112% over YAGO.

TV Land's M*A*S*H Mail Call Marathon � which featured episodes about members of the 4077th sending and receiving letters from loved ones - averaged big gains across several key categories during the programming event. The marathon aired on Saturday, November 10th and Sunday, November 11, and scored a 0.5/524,000 among A25-54, representing a +67% lift in ratings and +95% increase in delivery over the same period last year. TV Land averaged over 1 million total viewers, an increase of +79% over YAGO. Among its core audience, Adults 40-54, TV Land secured substantial gains in rating and delivery, averaging a 0.7/404,000, representing a rise of +75% in rating and +108% in delivery.

The network's "Overstuffed Thanksgiving Weekend," a marathon of the network's best movies, series and original specials including Sanford and Son, The Andy Griffith Show, Extreme Makeover: Home Edition, Beaches and Most Memorable TV Moments and more posted a 0.4/398,000, up +33% in rating and +43% in delivery among A25-54 over November 2006. TV Land averaged 864,000 total viewers for the marathon, an increase of 31% over last year. Among A40-54, the network posted a 0.6/319,000, up +50% in rating and +51 % in delivery over last year.

TVLand.com had its best month ever in November bolstered by the premiere of The 50 Greatest Icons. The site set a record for its most visited week ever (11/12) for that premiere week with special TV Icons content for fans including a video library of extended celebrity interviews from the special, a TV trivia game, and a photo gallery of the icons. Additionally, the site's video section also witnessed its most visited month ever, with a +7 % increase over the previous record-holder in October 2007.

TV Land continues to build the ultimate entertainment brand on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, newly acquired classic and contemporary TV, hit movies and its redesigned website -- TVLand.com -- the network is uniquely positioned to superserve the first generation of Americans who grew up alongside television. The network's program mix features original programming, popular dramas, sitcoms and westerns in a fun-filled, pop culture environment featuring a roster of popular shows including All in the Family, M*A*S*H, The Andy Griffith Show and Just Shoot Me, which joins TV Land in January, 2008. In the coming months, the network will roll out a slate of new original series' such as High School Reunion, She's Got The Look, Family Foreman and The Big 4-0. TVLand.com, the network's Emmy Award-winning website, is devoted to all aspects of entertainment including TV, music and movies and features full-length episodes, a movie trailer database and over a dozen radio stations. TV Land is now seen in over 90 million U.S. homes.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC,MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





  [november 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/08/26 - 03:32 PM]
CBS All-"NCIS" Tuesday Premieres +39% Higher Than Last Year
"NCIS," the series premiere of "NCIS: New York," and "NCIS: Origins" were the night's top three most-watched scripted broadcast programs.

[10/08/26 - 02:26 PM]
ABC News Wins in Late Night and Friday Night
"20/20: Home Alone" ranked as the Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49 on Friday, October 2.

[10/08/26 - 11:25 AM]
"Jimmy Kimmel Live" Leads Late Night with Live Shows from Brooklyn Academy of Music
The series topped late-night for the second week in a row this season, scoring 2.66 million Total Viewers and a 0.27 rating among Adults 18-49.

[10/07/26 - 02:01 PM]
UPtv Is the Fastest Growing Cable Network in 2026
Fueling UPtv's impressive growth are hit series "Hudson & Rex," UP Faith & Family original series "Blue Skies," which just wrapped its impressive cable debut, and acquired fan-favorite series "The Rookie."

[10/07/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 28
"Neagley," "Reacher," "Off Campus," "Sterling Point," and "El Juicio" led all original series worldwide.

[10/07/26 - 10:08 AM]
ESPN Studio Shows Continue Record Run with Strong September Audiences
Across ESPN's studio programming, average September viewership increased 7% year over year, continuing the strong audience trends seen throughout 2026.

[10/06/26 - 03:03 PM]
"College GameDay Built by The Home Depot" Scores Season-High Viewership from Iowa City
Plus: ABC won the Saturday noon and primetime windows in Week 5.

[10/06/26 - 02:50 PM]
FOX NFL Scores 19,149,000 Viewers in Week 4 Singleheader
Coverage was up +7% over last year's comparable delivery.

[10/06/26 - 12:01 PM]
Netflix Top 10: Week of September 28 - "East of Eden" Triumphs to the No. 1 Spot in This Week's Top 10
"Monster: The Lizzie Borden Story" claimed the No. 2 spot on the list with 5.7 million views, with a total of 32.3 million cumulative views in the three weeks since its debut.

[10/06/26 - 10:15 AM]
CBS Media Ventures Claims 8 of the Top 10 Most-Watched First-Run Syndicated Strips This Season
"The Drew Barrymore Show" delivered its highest season premiere ever in total viewers, up 21% versus last season's premiere.

[10/02/26 - 04:16 PM]
USA Sports' Fever-Aces Game 3 Coverage on USA Network and CNBC Averages 2.25 Million Viewers; Second-Best First Round Game on Record
Viewership of Fever-Aces on USA Network and CNBC peaked at 2.7 million viewers in the 11:15 p.m. ET quarter hour.

[10/02/26 - 02:49 PM]
Yankees Sweep of Red Sox on NBC & Peacock Is Most-Watched First Two Games of MLB Wild Card or Division Series Since 2004
The audience for Wednesday's night's Game 2 peaked at 9.2 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET.

[10/01/26 - 02:39 PM]
NHL on ESPN Opens Season with Year-Over-Year Viewership Growth
The Panthers-Hurricanes matchup averaged 859,000 viewers, up 16% from a year ago.

[10/01/26 - 02:18 PM]
Tuesday's Red Sox-Yankees on NBC & Peacock Is Most-Watched Game 1 Among MLB Wild Card or Division Series Since 2006
Coverage averaged 7.3 million viewers on NBC and Peacock.

[10/01/26 - 08:35 AM]
"Live with Kelly and Mark" Kicks Off Season 39 with Best Premiere Week in Three Years
"Live" has now ranked as the No. 1 talk show in syndication for 189 consecutive weeks (more than three years) across all key measures.