HALLMARK CHANNEL DELIVERS BEST NOVEMBER EVER RANKING #6 IN PRIME TIME
Hallmark Channel, a leader in high-quality family programming, delivered its best November ever and fourth-highest month ever among Prime Time HH delivery. This led to the network's stellar #6 Prime Time ranking with a 1.2 HH rating and over 1 million homes. The network also ranked #6 among P2+ (0.6) and #10 among W25-54 ratings (0.5).
Hallmark Channel attributes this success in part to the premiere of the first of four original holiday movies this season, "A Grandpa for Christmas," starring Ernest Borgnine, on Saturday, November 24 (9-11 p.m., ET/PT), which scored a 3.2 HH rating and delivered over 2.7 million homes. The original movie ranks as the network's third highest-ever-rated original movie premiere.
Source: Nielsen Media Research, 10/29/07-11/25/07