HALLMARK CHANNEL'S "LITTLE HOUSE ON THE PRAIRIE" HAS IDENTICAL MEDIAN AGE AS "DANCING WITH THE STARS," TV'S TOP-RATED SHOW SEASON-TO-DATE
Hallmark Channel's programming � specifically, "Little House on the Prairie" � is now competing with the season's highest-rated show, "Dancing With the Stars," at least in the median age category. For the 2007-'08 season-to-date, both programs have the identical median age of 55.
"We're not surprised at all that Hallmark Channel's �Little House on the Prairie' ties ABC's �Dancing With the Stars' � I'll bet the research shows that our just-announced acquisition of baby boomer favorites �Cheers' and �I Love Lucy' beats them both!" said Henry Schleiff, President and CEO, Hallmark Channel.
Specifically, the top two rated programs on television this season, "Dancing With the Stars" and the "DWTS" results show, had a median age of 55. "Little House on the Prairie," which airs daily 10 a.m.-12 noon on Hallmark Channel, also has a median age of 55.
Source: Nielsen Media Research, 9/24/07-11/27/07