[12/05/07 - 03:02 PM]
Patriots-Ravens on Monday Night Football: Cable's Biggest Audience Ever
ESPN spins the numbers for Monday, December 3.

[via press release from ESPN]



Monday night's last-minute 27-24 victory by the New England Patriots over the Baltimore Ravens � keeping the visitors undefeated at 12-0 � attracted the largest household audience in cable television history and broke the record for most viewers. It also made ESPN the most-watched network � cable or broadcast � that night, the third time this season MNF has �won the night.�

ESPN's Monday Night Football averaged 12,529,000 homes (based on a 13.0 rating), breaking the record for household audience set last year when the network averaged 11,807,000 households for the New York Giants at Dallas Cowboys on October 23 (based on a 12.8 rating). The game was seen by an average of 17,522,000 viewers (P2+), breaking the record set by Disney Channel's High School Musical 2, which averaged 17,241,000 million viewers on August 17 this year.

ESPN out-delivered all broadcast and cable networks in prime time among households, persons 2+, and all key male and adult demo groups (M18-34, M18-49, M25-54, P18-34, P18-49, and P25-54). It was the third time ESPN has won Monday night overall; MNF has �won the night� in the male demos every week this season.

In Boston, the game delivered a 28.3 rating on ESPN and an 8.3 rating on WCVB-ABC, for a combined 36.6 rating. In Baltimore, the game delivered a 12.9 rating on ESPN and a 24.6 rating on WJZ-CBS, for a combined 37.5 rating.

The game's audience peaked from 11:30 � 11:45 p.m. ET (the telecast ended at 11:49 p.m.) with a 17.6 rating, representing 16,920,000 homes and 23,865,000 people. For that quarter hour, ESPN's share � the percentage of U.S. television homes watching TV that were watching ESPN � was 31.

Including ESPN's NFL programming from 4 p.m. through post-game coverage, the network delivered 25.1 gross ratings points.

ESPN's 14 NFL games account for 11 of the top 12 most-watched shows on basic cable in 2007 among households: the first-, second-, third-, fourth-, sixth-, seventh-, eighth-, ninth-, 10th-, 11th-, 12th-, 15th-, 16th-, and 17th-most watched.

ESPN's previous best rating and biggest audience this year was a 10.5 (10,163,000 homes) on October 29 (Green Bay at Denver, won by the Packers 19-13 on the first play of overtime).


Also, NFL content on ESPN.com, including �Monday Night Surround,� accessed via computers and mobile devices generated more than 40 million page views from Monday through Tuesday at noon, a 38% increase over the same period last year, according to Web measurement tool HitBox. For the year, page views have averaged 48.5 million each week, up 39% vs. 2006.


Next week on ESPN's MNF, the New Orleans Saints visit the Atlanta Falcons. The day's complete NFL schedule on ESPN:

3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter
7 p.m. Monday Night Countdown
8:30 p.m. MNF: New Orleans Saints at Atlanta Falcons
11:30 p.m. SportsCenter

  [december 2007]  


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