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[12/05/07 - 03:01 PM]
Rudolph with His Nose So Bright, Soared Among Key Demos Last Night
CBS spins the numbers for Tuesday, December 4.

[via press release from CBS]

RUDOLPH WITH HIS NOSE SO BRIGHT, SOARED AMONG KEY DEMOS LAST NIGHT

CBS Annual Presentation of "Rudolph the Red-Nosed Reindeer" Up +13% in Both Adults 18-49 and Adults 18-34 and +16% in Adults 25-54 While Attracting 14.6 Million Viewers

"Rudolph" is Wednesday's Number One Show in Viewers, Adults 18-49 and Adults 25-54

CBS's annual presentation of RUDOLPH THE RED-NOSED REINDEER was Tuesday's Number One program in viewers and key demographics, posting significant increases over last year's broadcast, according to Nielsen live plus same day ratings for Dec. 4.

At 8:00 PM, RUDOLPH was first in households (7.6/12), viewers (14.55m), adults 25-54 (5.8/15), adults 18-49 (5.1/14), adults 18-34 (3.5/10), children 2-11 (7.8/25) and children 6-11 (6.9/21).

Compared to last year's broadcast (12/8/06), RUDOLPH was up +13% each in households (from 6.7/12), adults 18-49 (from 4.5/15) and adults 18-34 (from 3.1/12), +16% in adults 25-54 (from 5.0/15), +1% in children 6-11 (from 6.8/19), even in children 2-11 and added +1.60m viewers (from 12.95m, +12%).

For the night, CBS was first in households (6.6/10), viewers (11.12m), adults 18-49 (3.5/09, tie) and adults 25-54 (4.1/10).





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