or


[01/02/08 - 10:32 AM]
Oxygen Scores Best Year Ever with Year-To-Year Gains Across the Board
Oxygen spins the numbers for 2007.

[via press release from Oxygen]

OXYGEN SCORES BEST YEAR EVER WITH YEAR-TO-YEAR GAINS ACROSS THE BOARD

OXYGEN SCORES BEST YEAR EVER WITH YEAR-TO-YEAR GAINS ACROSS THE BOARD

Network Shows Increases Among Households, Key Demos and Total Viewers in 2007

New York � January 2, 2008 � Coming off the successes of original programming such as "Tori & Dean: Inn Love," "Snapped" and "The Bad Girls Club," Oxygen saw its best year ever in primetime among W18-49, W18-34, P18-49 and Total Viewers. Additionally, Oxygen has seen ten consecutive quarters of year-to-year growth for W18-49, W18-34 and P18-49 in primetime.

Oxygen scored impressive gains among young women this year. Primetime impressions for W18-34 increased 34% (59,000) over 2006. Additional Primetime increases were seen for all key demographics: 113,000 W18-49 (+27% versus prior year); 157,000 P18-49 (+23%) and 299,000 P2+ (+19%).

"Oxygen had a great year -- achieving a 34% increase in the target demographic (women 18- 34) is a phenomenal accomplishment," said Lauren Zalaznick, President of Bravo Media and Oxygen Media. "Now with the power of the NBCU family, the potential for growth on all platforms is tremendous."

Oxygen's new original series performed well in 2007. "The Bad Girls Club" was Oxygen's most watched series to date with an average of 358,000 W18-49 viewers. "Tori & Dean: Inn Love," the network's second most watched original series, saw an 8% increase over the previous season with 332,000 W18-49.

Returning original series continued to deliver for Oxygen. Most notably, "Snapped" saw its most successful season ever averaging 221,000 W18-49 impressions in season six -- an increase of 16% over season five. "The Janice Dickinson Modeling Agency" showed a 24% increase in W18-49 from its freshman season.

In 2007, Oxygen launched the "Who Cares About Girls" initiative � a series of original documentaries. The series gained momentum throughout the year � garnering more impressions with each installment. The premiere of "Daughters Left Behind" averaged 409,000 viewers (P2+) and "Slave Girls of India" averaged 547,000 viewers (P2+). Finally, "Mo'Nique: Behind Bars" was the network's most watched documentary to date with 712,000 total viewers tuning in for the premiere. Our non-profit partners also saw a spike in donations following each airing.

Oxygen original movies continued to win over viewers and critics. Mary Louise-Parker's performance as Zenia in the original movie "The Robber Bride" garnered Oxygen's first Primetime Emmy� nomination and a tune-in of 602,000 total viewers for premiere.

Growth at Oxygen went beyond on-air programming. Oxygen's digital properties saw a substantial increase of 59% in average unique visitors per month (1.8 million). Page views also saw an increase of 56% to 14.9 million average page views per month.

Source: Nielsen Galaxy Explorer Most current data stream, Live + 7 Day through 12/09/07, blended with Live + Same Day through 12/25/07. Online statistics based on Insight XE.





  [january 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· ROBBER BRIDE, THE (OXYGEN)
· SNAPPED (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.

[11/11/18 - 08:14 AM]
College Football Week 11: ABC and ESPN Air Two Top-Rated Games in Prime-Time
ESPN spins the numbers for Saturday, November 10.

[11/10/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Win Demo Race
The network leads the evening among adults 18-49 while CBS is the most-watched network overall.

[11/09/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Victory
The network takes home top honors in total viewers and adults 18-49.

[11/08/18 - 10:31 AM]
TV One's Autobiographical Series "Uncensored" Claims the #1 Spot on Ad-Supported Cable Among African-American Viewers on Sunday Nights at 10 P.M. ET
TV One further spins the numbers for the month of October.

[11/08/18 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Demo Crown in Tight Race
The "Empire"-fueled network edges NBC for the top spot among adults 18-49.

[11/07/18 - 09:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Election Night in Viewers, Demos
The Peacock's full night of coverage holds off ABC and CBS in both categories.

[11/07/18 - 08:12 AM]
A Live "The Late Show with Stephen Colbert" Beat Closest Competition by 17% on Tuesday
CBS spins the late-night numbers for Tuesday, November 6.

[11/07/18 - 07:52 AM]
Airing Live on Election Night, ABC's "Jimmy Kimmel Live!" Hits 5-Month Highs
ABC spins the late-night numbers for Tuesday, November 6.

[11/06/18 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Charts in Viewers, Demos
The Peacock takes home victories in both categories last night.

[11/05/18 - 11:00 AM]
Freeform's Newly-Expanded "31 Nights of Halloween" Delivers the Network's Most-Watched October in 3 Years
Freeform further spins the numbers for the month to date.

[11/05/18 - 09:11 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Get Boost from Patriots/Packers
Said match-up gives the Peacock its best Sunday night of the season.

[11/04/18 - 10:28 AM]
Saturday's Broadcast Ratings: Alabama/LSU Showdown Puts CBS on Top
The Eye's college football coverage eclipses the competition last night.