or


[01/03/08 - 03:58 PM]
Quick Take for Wednesday, January 2, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numberes for Wednesday, January 2.

[via press release from ABC]

Quick Take for Wednesday, January 2, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Leads Wednesday Night in Key Women and Beats NBC's Lineup in Adults 18-34 and Adults 18-49

"Wife Swap" Season Premiere Tops the 8 O'clock Hour in Women 18-34 and Women 18-49

"Supernanny" Season Debut Beats NBC's "Law & Order" by 23% in Adults 18-34

Second Telecast of "Supernanny" Ranks No. 1 at 10pm among Adults 18-49, Qualifying as the No. 1 TV Show on the Night Across All Key Women Demos

Wednesday Night (8:00-11:00 p.m.)

ABC's Wednesday lineup including the season premieres of "Wife Swap" and "Supernanny" took second on the night in Adults 18-49 (3.7/9), behind only Fox's coverage of the "Tostitos Fiesta Bowl." The Net led the evening among Women 18-34 (4.4/13) and Women 18-49 (5.0/13). ABC beat NBC's lineup, featuring the time period premiere of "Deal or No Deal" and the 2-hour season premiere of "Law & Order," in both Adults 18-49 (3.7/9 vs. 3.6/9) and Adults 18-34 (3.1/9 vs. 2.5/7).

� ABC was up over the year-ago Wednesday (1/3/07) by 2.6 million viewers (8.9 million vs. 6.3 million) and by 48% in Adults 18-49 (3.7/9 vs. 2.5/7), when the Net aired an all-original schedule featuring comedy premieres from 8-10pm.

"Wife Swap" (8:00-9:00 p.m.)

ABC's "Wife Swap" premiered its fourth season with a time period-winning performance among Women 18-34 (3.9/12) and Women 18-49 (4.4/12). "Wife Swap" beat its unscripted competition, CBS' season premiere of "Power of 10," by 1.8 million viewers (8.5 million vs. 6.7 million) and by 94% in Adults 18-49 (3.3/9 vs. 1.7/4).

"Supernanny" (9:00-10:00 p.m.)

The Season 4 debut of ABC's "Supernanny" beat the first hour of NBC's "Law & Order" by 23% in Adults 18-34 (3.2/9 vs. 2.6/7). Like its lead-in, "Supernanny" ranked No. 1 in its hour among Women 18-34 (4.5/12) and Women 18-49 (5.0/12).

"Supernanny" (10:00-11:00 p.m.)

Building on its lead-in in viewers and young adults, the night's second episode of "Supernanny" ranked No. 1 in the 10'clock hour among Adults 18-49 (4.0/10 � tied with Fox's "Tostitos Fiesta Bowl," based on Nielsen's preliminary primetime "fast affiliate" averages). "Supernanny" beat the second hour of NBC's "Law & Order" by 8% among Adults 18-49 (4.0/10 vs. 3.7/10) and by 42% among Adults 18-34 (3.4/10 vs. 2.4/7).

Editors Note: ABC's "Cashmere Mafia" will debut in its regular Wednesday 10 p.m. time period on 1/9/07.

� "Supernanny" led the final hour of prime and stood as Wednesday's No. 1 program across each of the key women demographics: Women 18-34 (4.9/14), Women 18-49 (5.6/14) and Women 25-54 (5.9/13).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled over 11% at the same point in 2006 up to over 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/02/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· CASHMERE MAFIA (ABC)
· DEAL OR NO DEAL (NBC)
· LAW & ORDER (NBC)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.