or


[01/03/08 - 03:58 PM]
Quick Take for Wednesday, January 2, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numberes for Wednesday, January 2.

[via press release from ABC]

Quick Take for Wednesday, January 2, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Leads Wednesday Night in Key Women and Beats NBC's Lineup in Adults 18-34 and Adults 18-49

"Wife Swap" Season Premiere Tops the 8 O'clock Hour in Women 18-34 and Women 18-49

"Supernanny" Season Debut Beats NBC's "Law & Order" by 23% in Adults 18-34

Second Telecast of "Supernanny" Ranks No. 1 at 10pm among Adults 18-49, Qualifying as the No. 1 TV Show on the Night Across All Key Women Demos

Wednesday Night (8:00-11:00 p.m.)

ABC's Wednesday lineup including the season premieres of "Wife Swap" and "Supernanny" took second on the night in Adults 18-49 (3.7/9), behind only Fox's coverage of the "Tostitos Fiesta Bowl." The Net led the evening among Women 18-34 (4.4/13) and Women 18-49 (5.0/13). ABC beat NBC's lineup, featuring the time period premiere of "Deal or No Deal" and the 2-hour season premiere of "Law & Order," in both Adults 18-49 (3.7/9 vs. 3.6/9) and Adults 18-34 (3.1/9 vs. 2.5/7).

� ABC was up over the year-ago Wednesday (1/3/07) by 2.6 million viewers (8.9 million vs. 6.3 million) and by 48% in Adults 18-49 (3.7/9 vs. 2.5/7), when the Net aired an all-original schedule featuring comedy premieres from 8-10pm.

"Wife Swap" (8:00-9:00 p.m.)

ABC's "Wife Swap" premiered its fourth season with a time period-winning performance among Women 18-34 (3.9/12) and Women 18-49 (4.4/12). "Wife Swap" beat its unscripted competition, CBS' season premiere of "Power of 10," by 1.8 million viewers (8.5 million vs. 6.7 million) and by 94% in Adults 18-49 (3.3/9 vs. 1.7/4).

"Supernanny" (9:00-10:00 p.m.)

The Season 4 debut of ABC's "Supernanny" beat the first hour of NBC's "Law & Order" by 23% in Adults 18-34 (3.2/9 vs. 2.6/7). Like its lead-in, "Supernanny" ranked No. 1 in its hour among Women 18-34 (4.5/12) and Women 18-49 (5.0/12).

"Supernanny" (10:00-11:00 p.m.)

Building on its lead-in in viewers and young adults, the night's second episode of "Supernanny" ranked No. 1 in the 10'clock hour among Adults 18-49 (4.0/10 � tied with Fox's "Tostitos Fiesta Bowl," based on Nielsen's preliminary primetime "fast affiliate" averages). "Supernanny" beat the second hour of NBC's "Law & Order" by 8% among Adults 18-49 (4.0/10 vs. 3.7/10) and by 42% among Adults 18-34 (3.4/10 vs. 2.4/7).

Editors Note: ABC's "Cashmere Mafia" will debut in its regular Wednesday 10 p.m. time period on 1/9/07.

� "Supernanny" led the final hour of prime and stood as Wednesday's No. 1 program across each of the key women demographics: Women 18-34 (4.9/14), Women 18-49 (5.6/14) and Women 25-54 (5.9/13).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled over 11% at the same point in 2006 up to over 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/02/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· CASHMERE MAFIA (ABC)
· DEAL OR NO DEAL (NBC)
· LAW & ORDER (NBC)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)









most recent ratings | view all posts
[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.